Moz Local does listings well and little else. 15 alternatives compared on price, trial and contract, with sources.
Moz publishes its Local pricing, so the figures below are its own. Checked August 2026.
Moz Local is cheap and good at listings, and most people looking for an alternative are not unhappy with it. They have worked out that listings are one job out of several. It is not a rank tracker, it does not run review workflow and it does not produce client reporting, so you end up buying a second tool alongside it.
Why businesses look for Moz Local alternatives
It only does listings
Citations and listing accuracy, done simply. That is the whole product, and most local businesses need three or four more jobs handled.
You end up paying twice
Moz Local plus a rank tracker plus something for reviews is three subscriptions and three logins for what is really one job.
Data aggregators cost extra
One aggregator is included. Additional ones are charged on top and only on the higher tiers.
No rank measurement
You cannot tell whether any of the listing work moved your position, because nothing in the product measures position.
What Moz Local is genuinely good at
Moz Local is cheap, simple, and does the listings job without fuss. For a lot of single location businesses that is genuinely all they need.
- Simple, cheap and good at the one thing it does.
- A trusted name with a long history in SEO.
If those are the things you need most, Moz Local may well be the right answer and you can stop reading here.
All 15 next to Moz Local
Moz Local is close to the cheapest thing on this table. The column worth reading is what you get for it.
| Tool | Price | Terms |
|---|---|---|
| Moz Local | Lite $20, Preferred $30, Elite $40 per location per month | Monthly or annual, annual saves up to about 25 percent |
| Local SEO Tool | $16 at 1 location, flat $37 for 2 to 7, $5.33 each from 8 | No contract, cancel any month |
| BrightLocal | Track $39, Manage $49, Grow $59 per location per month | Monthly or annual, annual saves up to about 26 percent |
| GMBapi | $16 per location at one location, falling to $4.50 each at 201 and above | Monthly or annual. Cancelling takes effect at the end of the period |
| Whitespark | Rank tracker from $25 a month. Reputation from $79. Managed GBP service $497 a month | Monthly |
| Yext | Self serve $199 to $999 per location per year. Larger deals quoted | Annual billing only, typically 12 or 24 month minimum commitments |
| Uberall | Not published. Quote on request | Annual agreements |
| Birdeye | Not published. Reported at $299 to $449 per location per month | Annual, and it auto renews unless you give 90 days written notice |
| Local Falcon | Credit packages from about $25 to $200 a month | Monthly |
| Semrush Local | Local Base $30, Local Pro $60 per location per month, billed annually | No minimum term |
| Synup | Solo $49 for one location, Premium $299 to 10, Pro $499 to 25, Scale $899 to 50 | Monthly, or annual at 20 percent off |
| Localo | Single Business $49 a month, or $39 billed annually. Pro $169, or $149 annually | Monthly or annual, no minimum term |
| Local Viking | Single $39, Starter $59, Pro $99, Agency $149, Enterprise $200 a month by listing count | Monthly |
| SearchAtlas | Starter $99, Growth $199, Pro $399, Agency $999 a month | Month to month |
| Local Dominator | Lite $39, Advance $59, Pro $97, Powerhouse $197, Enterprise $399 a month, credit metered | Monthly or annual |
| RightChoice.AI | Solo $20 and Business $30 a month. Agency is $6 per profile | Monthly or annual, two months free on annual |
Scroll the table sideways on a phone. Trial terms are listed against each tool below.
The 15 alternatives, one by one
Split between the tools that only do listings, as Moz Local does, and the ones that cover the rest of local SEO too.
Local SEO Tool
This is us- Price
- $16 at 1 location, flat $37 for 2 to 7, $5.33 each from 8
- Trial
- Three day free trial
- Terms
- No contract, cancel any month
- All 42 tools on the single plan. Nothing sits behind a higher tier.
- Priced per location only. Adding your team costs nothing.
- Starts at one location, with no minimum location count.
- Newer than the names below, so there is less third party review history to read.
- Not an enterprise procurement product. If you need a named account manager and a signed MSA, the enterprise vendors are built for that and we are not.
If you are leaving Moz Local. Our answer to your problem is one plan with all 42 tools, so rank tracking, profile management, reviews and reporting come together at $16 for one location and a flat $37 for two to seven. Be honest about the trade though. If wide aggregator citation distribution is what you valued, dedicated listings vendors still do that breadth better.
BrightLocal
- Price
- Track $39, Manage $49, Grow $59 per location per month
- Trial
- 14 day free trial, no card required
- Terms
- Monthly or annual, annual saves up to about 26 percent
- Long established, widely used, and a lot of people already know how it works.
- A genuine free trial with no card, which most of this category does not offer.
- Strong citation and audit tooling.
- Features are split across tiers. Listings sync starts at Manage and review management only arrives on Grow.
- That means the tools most local businesses actually want tend to sit on the most expensive plan.
- Cost climbs with location count. Grow at 50 locations is listed at $449 a month.
If you are leaving Moz Local. To match your listings and add the rest, you land on Grow at $59 per location, because listings sync starts at Manage and review management only arrives on the top plan. That is a real step up in cost, though the 14 day trial with no card lets you test it first.
GMBapi
- Price
- $16 per location at one location, falling to $4.50 each at 201 and above
- Trial
- 14 days, no card
- Terms
- Monthly or annual. Cancelling takes effect at the end of the period
- Genuinely cheap per location at scale.
- A two week free trial and a free version.
- Setup and support included.
- Focused on GBP management and reporting rather than the whole local SEO job.
- Pricing is built around large portfolios, so the value case is weaker at a handful of locations.
If you are leaving Moz Local. GMBapi manages profiles and reporting in bulk at $16 for a single location, and it brings listings back through a citations add on costing $30 more, which roughly triples your bill at one site. Cancellation is only allowed after the third month with a month of notice, so it is not truly monthly.
Whitespark
- Price
- Rank tracker from $25 a month. Reputation from $79. Managed GBP service $497 a month
- Trial
- Varies by product
- Terms
- Monthly
- Genuinely good at citations, which is what they are known for.
- The rank tracker is inexpensive and covers unlimited domains and locations.
- Real local SEO expertise behind the products.
- Separate subscriptions rather than one login, so costs and logins add up as you add jobs.
- No single place where rank, reviews and profile health sit together.
If you are leaving Moz Local. Whitespark sells the pieces separately, which is the pattern you are trying to break. The rank tracker starts at $25 and the reputation tool at $79, so covering both jobs means two subscriptions and two logins. Their citation work is genuinely good, but citations are the part you already have covered.
Yext
- Price
- Self serve $199 to $999 per location per year. Larger deals quoted
- Trial
- No self serve trial on the enterprise path
- Terms
- Annual billing only, typically 12 or 24 month minimum commitments
- The widest publisher network in the category.
- Built for large, complex portfolios with governance requirements.
- Annual billing only, with 12 to 24 month minimum commitments.
- Mid market deployments are commonly quoted in the tens of thousands per year.
- You are largely paying for listings distribution. Rank tracking and review workflow are a different shape of product.
If you are leaving Moz Local. Yext is the largest version of the problem you are leaving. You are mostly paying for listings distribution, while rank tracking and review workflow are a different shape of product. Add annual billing only and 12 to 24 month minimum commitments and you have locked in the half of local SEO you already had.
Uberall
- Price
- Not published. Quote on request
- Trial
- No free trial
- Terms
- Annual agreements
- Built for large portfolios and wide publisher networks.
- Strong on listings distribution across many directories at once.
- A 25 location minimum, so smaller businesses and growing chains cannot buy it at all.
- No published pricing and no free trial, so evaluating it means booking a sales call first.
- Add ons for posting, local pages and messages sit outside the base packages.
If you are leaving Moz Local. Uberall doubles down on the one thing you already had. Its strength is listings distribution across wide publisher networks, and there is a 25 location minimum, so most businesses leaving Moz Local cannot buy it at all. You would also swap a published price for a sales call.
Birdeye
- Price
- Not published. Reported at $299 to $449 per location per month
- Trial
- 30 days, but on single modules only, not the platform
- Terms
- Annual, and it auto renews unless you give 90 days written notice
- Deep review and messaging feature set, and it is well regarded by the businesses that use it.
- Wide integration list into CRM and practice management systems.
- Reported onboarding fees of $500 to $1,500 per location before the platform sends a single review request.
- A 12 month auto renewing contract with 90 days written notice to cancel.
- Integration fees of $500 to $2,000 reported for connecting a CRM or POS.
If you are leaving Moz Local. Birdeye genuinely covers the rest of the job. Reviews, listings, social and messaging sit under one contract, so several separate subscriptions retire at once. The cost is the shock. Reported rates run $299 to $449 per location each month, on an annual agreement that auto renews unless you give 90 days written notice.
Local Falcon
- Price
- Credit packages from about $25 to $200 a month
- Trial
- Credit based, so you can start small
- Terms
- Monthly
- The geo grid reporting is excellent and it is what they focus on entirely.
- Credits mean you can start very cheaply if you scan occasionally.
- Grid tracking only. No profile management, no review workflow, no listings.
- Credits mean the cost scales with how much you scan, which is hard to budget when scanning grows.
- You will need other tools alongside it to do the rest of the job.
If you are leaving Moz Local. Grid tracking is all Local Falcon does. There is no listings sync, no review workflow and no profile management, so you would keep the Moz Local bill and add credit packages from about $25 on top. The grid reporting is excellent, so buy it if map visibility is the one gap you want filled.
Semrush Local
- Price
- Local Base $30, Local Pro $60 per location per month, billed annually
- Trial
- Seven days, card required
- Terms
- No minimum term
- Sits inside a toolset a lot of marketers already have open.
- Listing management and review tools on the higher tiers.
- Map rank tracking included as credits.
- Listing management only arrives on the higher tiers.
- Rank tracking runs on credits, so heavy scanning costs more than the headline.
- You are buying into the wider Semrush account model, which is a bigger commitment than a local tool.
If you are leaving Moz Local. Semrush sells Local Base at $30, close to what you pay now, but listing management and review tools are Pro only at $60 per location. Base does include map grid credits and an agent that posts to your profile, and you can buy Local without the main Semrush subscription.
Synup
- Price
- Solo $49 for one location, Premium $299 to 10, Pro $499 to 25, Scale $899 to 50
- Trial
- 14 days, no card
- Terms
- Monthly, or annual at 20 percent off
- Built with agencies in mind rather than retrofitted for them.
- Listings distribution and reputation in one place.
- Two costs rather than one. A base plan and the band your location count falls into on top.
- The real monthly figure is hard to work out until you know your location count.
- Demo led rather than something you can just try.
If you are leaving Moz Local. Synup keeps the listings breadth you are used to and adds reviews, social and rank tracking, with tiers that mostly change capacity rather than which features you can reach. The catch is the bands. Solo covers exactly one location at $49, and a second location moves you to $299 a month.
Localo
- Price
- Single Business $49 a month, or $39 billed annually. Pro $169, or $149 annually
- Trial
- 14 days, no card
- Terms
- Monthly or annual, no minimum term
- Simple and quick to get going with.
- Priced for a single location rather than an portfolio.
- Free tools you can try in a browser.
- Built around a small number of locations, so it stretches at scale.
- Not the tool for an agency running dozens of client portfolios.
If you are leaving Moz Local. Localo covers what Moz Local leaves out. Geo grid rankings, profile audits, review replies and a weekly task list written for someone with no SEO background. Citations are its weaker half, with submissions reportedly needing per directory confirmation. One profile is $49 monthly, but two locations push you to the $169 Pro plan.
Local Viking
- Price
- Single $39, Starter $59, Pro $99, Agency $149, Enterprise $200 a month by listing count
- Trial
- No free trial advertised
- Terms
- Monthly
- Geo grid tracking and GBP posting together at a low price.
- White label reporting on the higher tiers.
- Straightforward pricing by listing count.
- Credits for keywords and grid scans cap how much you can actually run.
- No free tier, so you commit before you try it.
- Narrower than a full local SEO platform.
If you are leaving Moz Local. Local Viking is the mirror image of what you have now. It is strong on bulk profile posting and geo grid scans, and it does no citation building or management at all, so it fills your gap and opens the one Moz Local was covering. No trial is advertised either.
SearchAtlas
- Price
- Starter $99, Growth $199, Pro $399, Agency $999 a month
- Trial
- Seven days
- Terms
- Month to month
- Covers general SEO as well as local, so it replaces more than one tool.
- Seats and projects included rather than charged per location.
- Priced by seats and projects, so a multi location local job is not what the pricing is shaped around.
- Local is one part of a much wider product, and depth varies.
If you are leaving Moz Local. SearchAtlas answers a bigger question than the one you asked. From $99 a month you get citation submissions and geogrid heatmaps alongside site audits, keyword research and content tools. Watch the quotas though. Starter allows three profile automations a month, so heavy posting pushes you up tiers on volume alone.
Local Dominator
- Price
- Lite $39, Advance $59, Pro $97, Powerhouse $197, Enterprise $399 a month, credit metered
- Trial
- Seven days, no card
- Terms
- Monthly or annual
- White label reporting on every tier, which most competitors reserve for higher plans.
- Low entry price.
- Credit based, so the sticker price is not what heavy scanning actually costs.
- Add ons on top. An AI tracker at about $49 per site and a citations builder at about $35 per location.
If you are leaving Moz Local. Local Dominator hands you the missing half cheaply. Geo grid scans, profile posting, site audits and AI visibility tracking start at $39 a month. Citations come back as a $35 add on though, and plans are credit metered, so a busy scanning schedule costs more than the plan price suggests.
RightChoice.AI
- Price
- Solo $20 and Business $30 a month. Agency is $6 per profile
- Trial
- Seven days, no card
- Terms
- Monthly or annual, two months free on annual
- AI led approach to local SEO and profile work.
- Newer product, so it is built around how search works now.
- No published pricing at the time of writing, so comparing cost means asking.
- Less independent review history than the established names.
If you are leaving Moz Local. RightChoice.AI is the closest thing to a like for like upgrade on price. Around $20 to $30 a month buys review management, geo grid scans and tracking of how you appear in AI assistants. Its listings side is thinner, advertised as Bing and 20 plus directories, so citation breadth would step down.
Where GMBAudit fits, and where it does not
Nobody sets out to run four subscriptions. It happens because each tool does one job, and the jobs all share the same data.
So it is one plan with all 42 tools on it and no feature held back for a higher tier. One location is $16 a month, two to seven locations is a flat $37 however many you add inside that range, and from eight it is $5.33 each. Three day free trial, no card, no contract.
For the jobs people are usually comparing here, that means citation building and cleanup, grid rank tracking and brand consistency checks sit on the same plan, rather than across three subscriptions or three tiers.
- Newer than the names below, so there is less third party review history to read.
- Not an enterprise procurement product. If you need a named account manager and a signed MSA, the enterprise vendors are built for that and we are not.
See the pricing Browse all 42 tools
Four questions worth asking before you switch
On Moz Local the fourth question is the one to sit with, because the gap shows up as you grow rather than on day one. Our own answers are on the pricing page.
What is on the plan you can actually afford?
Not what is on the website. Open the pricing page and check which tier holds the feature you are buying this for. In this category it is often not the entry one.
What is the minimum, and the notice period?
A minimum location count decides whether you can buy at all. A notice period decides how long a bad decision lasts.
Can you try it before you commit?
A trial answers the only question that matters, which is whether your team will use it after month two. A demo does not.
What will it cost at the size you are growing into?
Per location pricing compounds. Work out the figure at double your current locations before you sign anything.
The tools this comparison is about
Other comparisons
Moz Local questions
How much is Moz Local?
Lite is $20, Preferred is $30 and Elite is $40 per location per month. Annual billing brings it to roughly $14 to $33 per location per month.
Does Moz Local track rankings?
No. It handles listings and citation distribution. If you want to know whether the work changed your map position you need a rank tracker as well.
Is Moz Local good?
For listing accuracy at a low price, yes, and the name carries real history in SEO. The limitation is scope rather than quality.
What should I use instead of Moz Local?
If listings are genuinely all you need, Moz Local or GMBapi are fine. If you want listings alongside rank tracking, reviews and reporting on one plan, that is what Local SEO Tool is for at $5.33 per location per month.
Do citations still matter?
Yes, as corroboration. What matters is that your listings agree with each other, not how many you have. A listing that contradicts your profile is worse than one that does not exist.
All 42 tools. One plan. No contract.
$16 at 1 location, flat $37 for 2 to 7, $5.33 each from 8, with a three day free trial and nothing held back for a higher tier.