One page per location, each about its own place.
A single page listing fifteen towns cannot rank in fifteen towns. Location pages give every branch its own crawlable page, built from that branch's real details, with structured data that matches.
The short answer
Location pages create a separate page for each branch that search engines can find and read: its address, hours, services, reviews and map, with LocalBusiness structured data per page. Each page is built from that location's own profile data, so the pages differ in the same ways the branches differ, and they update when the details change.
Why does every location need its own page?
Search engines look for a page about one specific place. A page that lists every town you serve is not focused on any single town, so it shows up for none of them.
Many people try a shortcut that does not work: copying the same page forty times and changing only the town name. Search engines recognized that pattern years ago.
Someone searching for an emergency plumber at 10pm hires from the page that names their neighborhood and answers their situation. Specific pages get those calls.
Crawlable, indexable, its own URL.
Every location gets its own page with its address, hours, services, reviews and map, at its own URL.
So each branch has a page search engines can list in results for its own town, which a single combined page can never manage.
The pages differ because the branches differ.
Each page is built from its own location's data: that branch's hours, that branch's services, that branch's reviews.
Take the town name off a copied template page and you cannot tell which branch it is about. Take it off one of these pages and the reviews, hours and services still identify the place.
Written from the data, not from a blank.
The AI assembles each page from the location's profile, the same way the website builder works: what it offers, when it opens, what customers said about it.
Nobody sits down to write forty pages. Each one is generated from data that already exists.
Every page carries its own markup.
Each page ships with LocalBusiness structured data for its own location: its address, its hours, its geo coordinates.
One sitewide schema block hands every branch the head office address. Per page markup gives Google the address the page actually shows.
The pages follow the profiles.
When a branch changes its hours or gains reviews, its page updates, because the page reads from the profile rather than holding a copy.
Forty pages that update on their own, instead of forty pages slowly going out of date.
The location pages toolkit
A URL per location
Its own web address, findable by search engines.
That branch's own content
Its hours, services, reviews and map.
AI assembled
Generated from profile data, no blank pages.
Schema per page
LocalBusiness markup matching each location.
Synced with profiles
Pages update when the branch data changes.
Works with the locator
The store locator links through to each page.
How to set it up
- Connect your locations. Each page is built from a real profile.
- Generate the pages. Every branch gets its own.
- Check a few yourself. Make sure the local details are correct.
- Link them from your site. The locator and navigation point at them.
- Turn on the updates. Edits in a profile land on its page automatically.
Included in the one plan
- Location pages and all 41 other tools
- A page per location at no extra cost
- All 42 tools included at every plan size
- Structured data on every page
- Three day free trial, no credit card needed
Questions people ask
Why not one page listing all my areas?
Search engines connect each page with one location. A page listing every area spreads itself across all of them and ranks for none, while fifteen focused pages can each rank in their own town.
Is this the old template trick with the town name changed?
No. In that trick, the town name is the only difference. On these pages the name is the smallest difference: the hours, services and reviews all belong to that branch.
What appears on each page?
That location's address, hours, services, reviews and map, with LocalBusiness structured data that matches.
Do the pages go stale?
No. Each page reads from its connected profile, so a changed opening time appears without anyone editing the page.
Should I make pages for towns I do not serve?
No. Pages for places where you do not work look like fake coverage, to search engines and to people. Build pages only for the areas you really serve.
How do these work with the store locator?
Together. The locator helps visitors on your site find the nearest branch, and the location pages give search engines a page per branch to rank. Each links to the other.
Search cannot rank a place your site never mentions.
A real page per branch, built from real data, indexed in every area you serve. From $5.33 per location each month, three day trial.