Photos and video, queued once and published on a schedule.
Upload the batch when you have it, pick the locations, and set when each item goes live. The profile keeps getting fresh pictures long after the photographer went home.
The short answer
The media scheduler holds a queue of photos and video and publishes them to your Google Business Profiles on a schedule you set. You upload once and choose which locations each item belongs to. That turns a folder of images sitting on somebody's laptop into months of profile activity, without anyone logging in to upload.
Why do profile photos stop?
Almost every business photographs its work at the start. New signage, a finished job, the team, the space customers walk into. Those pictures go up in the first month.
Then nothing. Not because the photos ran out. Uploading them never has a due date, so it keeps getting pushed behind the jobs that do.
A queue fixes that. The pictures you already took get spread across the months ahead, and the profile keeps getting new pictures while you focus on the job.
Upload in a batch, publish over time.
Both formats go into a queue in one sitting. You upload when you have the files and a spare hour, which is almost never the day they should go live, so the queue holds them until then.
From there the schedule does the publishing, item by item, without you.
The format most local profiles skip.
Most local profiles have no video at all. It is not that nobody filmed anything, it is that uploading the clip is one more thing to remember.
It queues exactly like a photo does, so a clip of the workshop sits in the schedule beside the still images from the same visit.
Brand wide or branch by branch.
Some pictures belong everywhere: a new logo, a seasonal offer, a product every branch sells. Others belong to one address only, like a photo of that storefront.
So each item is assigned to the locations it fits, and a brand image reaches thirty profiles without thirty uploads.
Forty photos in one day looks like a one-time push.
Publishing the whole folder on a Tuesday gives you one active day and eleven quiet months.
Spread the same forty items across the year and the profile looks active all year. That is what the business actually is.
Anyone who has the photos but not the time.
A single owner uses it to turn one photo session into a year of profile activity. An agency uses it to keep thirty client profiles stocked with pictures without sitting down to upload every week.
Either way the queue is the point. Once media is in it, the schedule does the publishing.
The media scheduler toolkit
A media queue
Files wait in it until their turn, however many you add.
Both formats
Video is queued exactly like a still image.
Per location assignment
Brand wide items and branch specific ones.
A schedule you set
The queue releases on the rhythm you chose.
Works with the post scheduler
Media and written posts on one plan.
Hands off after upload
No weekly reminder to add pictures.
How to set it up
- Gather what you already have. Job photos, staff, premises, product, video clips.
- Upload the batch. One sitting, as many files as you have ready.
- Assign the locations. Everywhere, a region, or one branch.
- Set the schedule. Spread the queue across the weeks ahead.
- Let it publish. The queue empties itself over the weeks.
Included in the one plan
- The media scheduler and all 41 other tools
- Both formats in the same queue
- All 42 tools included at every plan size
- Scheduling across every location you run
- Three day free trial, no credit card needed
Questions people ask
What can I schedule?
Photos and video. Aim for the ordinary stuff as well as the showpieces: the van outside a job, the counter, the finished repair. Those are the ones that give the queue something to publish in February.
How far ahead can I plan?
As far ahead as the queue stretches. People commonly upload a batch after a photo session and space it across the following few months, so one session keeps the profile posting without another upload.
Can one photo go to every location?
Yes. Assign it to all of them and it reaches every profile from that one upload, which is the whole saving when you run thirty locations and a new logo needs to appear on all of them.
How is this different from the dripfeed?
The scheduler is where you build the queue and set the schedule it publishes on. The dripfeed releases that queue gradually on its own once it is switched on. The same media works with either.
Do photos actually help a profile?
They give customers something to judge before they call, and a profile with current pictures reads as a business that is open and working. They will not outrank a competitor on their own.
What should I photograph?
The work itself, the premises inside and out, the team, and anything customers ask about before booking. Photograph what your own business actually looks like, because a customer can tell a stock image at a glance.
The photos are already on somebody's phone.
Queue them once, assign the locations, and let one photo session keep your profiles posting all year. From $5.33 per location each month, three day trial.