An independent look at Semrush Local: what it does, what it costs, what users actually rate it, and how it compares with GMBAudit.
Pricing checked August 2026 against the vendor’s own page where it publishes one.
Quick verdict
Sold per location, and it does not need the rest of Semrush. The documentation says Local plans can be added to any subscription or purchased separately, so the $139 a month core platform is not a prerequisite, which is the opposite of what most buyers assume. Worth it at $60 per location if you want distribution to more than 70 directories and review tools in the same login as your organic reporting. The $30 tier is narrower than it looks.
Semrush Local at a glance
| Best for | Teams already paying for Semrush who want local bolted onto what they use. |
| Price | Local Base $30, Local Pro $60 per location per month, billed annually |
| Trial | Seven days, card required |
| Contract | No minimum term |
| Shape | Three tiers, with map rank tracking sold as monthly credits |
What is Semrush Local?
Semrush Local is the local toolkit inside Semrush, sold per location on top of the wider platform. Google Business Profile management, posting, listing distribution, review tools and map rank tracking.
It is built for people who already live in Semrush for keyword and site work and want local handled in the same place rather than in a separate tab.
The important structural detail is that rank scanning runs on credits. Each tier includes a monthly allowance, so how often and how widely you scan is capped by the plan rather than being unlimited.
Semrush Local features
Every feature below, and what it actually does rather than what the marketing calls it.
Google Business Profile management
Edit and maintain profiles, with an assistant that suggests changes. On the base tier upward.
Post generation and publishing
Draft and schedule profile posts from inside the platform.
Review auto replies
Automatic responses for straightforward reviews, with manual handling for the rest.
Map Rank Tracker
Grid style map rank tracking, metered with monthly credits that scale by tier.
Listing management
Distribute business details to directories. Higher tiers only, not on the entry plan.
Review management
Monitor and respond across sources, on the higher tiers.
GBP optimization
Scores the profile and suggests what to fill in.
Semrush platform integration
Sits alongside keyword, site audit and competitor tools in one account.
Semrush Local pricing and alternatives
Price. Local Base $30, Local Pro $60 per location per month, billed annually. Trial. Seven days, card required. Terms. No minimum term.
The nearest alternatives, with the commercial terms that actually separate them:
| Tool | Price | Terms |
|---|---|---|
| Local SEO Tool | $16 at 1 location, flat $37 for 2 to 7, $5.33 each from 8 | No contract, cancel any month |
| BrightLocal | Track $39, Manage $49, Grow $59 per location per month | Monthly or annual, annual saves up to about 26 percent |
| SearchAtlas | Starter $99, Growth $199, Pro $399, Agency $999 a month | Month to month |
| Localo | Single Business $49 a month, or $39 billed annually. Pro $169, or $149 annually | Monthly or annual, no minimum term |
| Moz Local | Lite $20, Preferred $30, Elite $40 per location per month | Monthly or annual, annual saves up to about 25 percent |
| Local Dominator | Lite $39, Advance $59, Pro $97, Powerhouse $197, Enterprise $399 a month, credit metered | Monthly or annual |
There is a fuller breakdown in our Semrush Local alternatives comparison.
Semrush Local pros and cons
- Local can be bought on its own, so a single location shop pays $30 or $60 without also licensing the core Semrush platform.
- The $30 Base tier already automates GBP posts, review replies and photos, and includes 375 map grid credits, which competitors usually gate higher.
- Pro pushes NAP data to more than 70 directories in one action, including US healthcare directories that narrower listings tools do not reach.
- Map Rank Tracker has a genuinely free tier: one campaign, 50 credits a month, a 5×5 grid and one keyword, with no payment.
- Listing management, review management and review generation are all Pro only, so the real entry price for a full local workflow is $60.
- Listings are rented. Semrush's cancellation notes say listing data stays in the directories, then falls back to each publisher's normal compilation process.
- White label client reporting costs extra. The Base Report is $10 a month and only the $20 Pro Report removes Semrush branding.
- Published rates are shown as billed annually and no month to month figure appears, so the true monthly cost is hard to pin down.
Semrush Local ratings and user reviews
| Platform | Rating | Based on |
|---|---|---|
| Capterra | Not found | No separate score for Semrush Local located |
| Trustpilot | Not found | No published score located |
| SoftwareAdvice | Not found | No published score located |
The directory scores cover Semrush as a whole rather than the Local product on its own, so read it as a signal about the company rather than about this toolkit. The recurring theme in local specific feedback is that convenience of having it in one account matters more than any individual feature.
Checked August 2026. We do not publish a score we could not confirm, which is why some rows say not found.
How Semrush Local works
Add the location
Connect the Google Business Profile you want managed.
Pick the tier for the features you need
Listing management is not on the base plan. Check before buying.
Set your keywords
Map Rank Tracker consumes credits, so choose the phrases that produce work.
Watch the credit allowance
Scanning frequency is what burns credits fastest. Plan the cadence around the tier.
Use the optimization suggestions
The profile scoring is a fair place to start on a neglected listing.
Report from the wider platform
The advantage of being inside Semrush is that local sits next to everything else.
Semrush Local vs GMBAudit
| Semrush Local | GMBAudit | |
|---|---|---|
| Price | Local Base $30, Local Pro $60 per location per month, billed annually | $16 at 1 location, flat $37 for 2 to 7, $5.33 each from 8 |
| Trial | Seven days, card required | Three day free trial |
| Contract | No minimum term | No contract, cancel any month |
| Shape | Three tiers, with map rank tracking sold as monthly credits | One plan with all 42 tools included |
| Minimum | One location | One location |
Where Semrush Local wins: local can be bought on its own, so a single location shop pays $30 or $60 without also licensing the core Semrush platform.
How GMBAudit compares
Semrush Local puts listings and reviews on the tier above and charges for extra users. We price per location only, and your team is included.
All 42 tools sit on the single plan, priced per location rather than per seat, and the numbers are on the pricing page rather than behind a call. The tools page lists every one.
GMBAudit pricing
| Price | $16 at one location, a flat $37 for two to seven, $5.33 each from eight |
| What is included | All 42 tools. Nothing sits behind a higher tier |
| Users | Unlimited. Priced per location, never per seat |
| Minimum | One location |
| Trial | Three day free trial |
| Contract | None. Cancel any month |
- Newer than the names below, so there is less third party review history to read.
- Not an enterprise procurement product. If you need a named account manager and a signed MSA, the enterprise vendors are built for that and we are not.
Final verdict
Sold per location, and it does not need the rest of Semrush. The documentation says Local plans can be added to any subscription or purchased separately, so the $139 a month core platform is not a prerequisite, which is the opposite of what most buyers assume. Worth it at $60 per location if you want distribution to more than 70 directories and review tools in the same login as your organic reporting. The $30 tier is narrower than it looks.
If what you want is teams already paying for Semrush who want local bolted onto what they use. then Semrush Local is a reasonable buy and you should go and try it.
Semrush Local puts listings and reviews on the tier above and charges for extra users. We price per location only, and your team is included. See the pricing if you want to compare the two properly.
Related reading
Semrush Local FAQs
Do I need a paid Semrush plan before I can buy Semrush Local?
No. Semrush's documentation says Local plans can be added to any Semrush subscription or purchased separately, so a local only shop can pay per location without the core platform, which is $139 a month billed monthly or $117.33 billed annually.
Is the $30 Base plan enough, or do I have to be on Pro?
Base covers profile optimization, AI assisted posting and map grid tracking. Listing distribution, review management and review generation are Pro only, so if citations are the reason you are buying, your real price is $60 per location. Ten locations on Pro is $600 a month, before extras.
What happens to my listings if I cancel Semrush Local?
Semrush's cancellation documentation says listing data will remain in the directories and become subject to each publisher's normal data compilation process, which may change your listings over time. That is the standard sync and revert model, so the citation work does not fully persist. Canceling is done through a form, and removing a location does not stop billing.
How many geo grid scans do the 375 credits on the Base plan cover?
Semrush publishes credit allowances rather than a cost per scan, so how far 375 goes depends on grid size and keyword count. For comparison, the standalone Map Rank Tracker Basic plan is $30 a month for one campaign with 4,000 credits, and extra credits are $5 per 1,000.
Can I send a client report with my own branding instead of Semrush's?
Only on the Pro Report extra at $20 a month. The $10 Base Report schedules reports but keeps Semrush branding. Additional users cost $20 on the Local pricing page and $45 on the main one. Local SEO Tool includes white label reporting on its one plan, $16 at one location and a flat $37 for two to seven.
All 42 tools. One plan. No contract.
One location is $16 a month, two to seven is a flat $37, and from eight it is $5.33 each. Three day free trial.