BrightLocal puts review management on its top tier only. 15 alternatives compared on price, trial and contract, with sources.
BrightLocal publishes its prices, so the figures below are its own, rechecked against the BrightLocal help center in August 2026.
BrightLocal is a good product and most people looking for an alternative are not unhappy with it. They have hit the tier structure. Rank tracking and audits come on Track at $39 per location per month, listings sync starts at Manage at $49, and review management only arrives on Grow at $59. The tools most local businesses want tend to sit on the most expensive plan.
Why businesses look for BrightLocal alternatives
Features split across tiers
You buy at $39 and then discover the thing you actually needed is on the $59 plan. That is the most common reason people start comparing.
Review management on the top tier
Review monitoring, review generation campaigns and review widgets sit on Grow. For a lot of local businesses, reviews are the whole reason they bought software.
Cost at scale
Grow at 50 locations is listed at $449 a month. Fine for an agency billing it on, harder for a brand absorbing it.
Paying twice for the same job
Teams often end up running BrightLocal alongside a separate grid tracker or review tool, which is two subscriptions doing one job.
What BrightLocal is genuinely good at
BrightLocal has been doing this longer than most, and its audits and citation work are genuinely good. A comparison that pretended otherwise would not be worth reading.
- Long established, widely used, and a lot of people already know how it works.
- A genuine free trial with no card, which most of this category does not offer.
- Strong citation and audit tooling.
If those are the things you need most, BrightLocal may well be the right answer and you can stop reading here.
All 15 next to BrightLocal
BrightLocal is priced per location like most of this list. The difference is which of its three tiers holds the thing you actually came for.
| Tool | Price | Terms |
|---|---|---|
| BrightLocal | Track $39, Manage $49, Grow $59 per location per month | Monthly or annual, annual saves up to about 26 percent |
| Local SEO Tool | $16 at 1 location, flat $37 for 2 to 7, $5.33 each from 8 | No contract, cancel any month |
| Local Falcon | Credit packages from about $25 to $200 a month | Monthly |
| Whitespark | Rank tracker from $25 a month. Reputation from $79. Managed GBP service $497 a month | Monthly |
| Moz Local | Lite $20, Preferred $30, Elite $40 per location per month | Monthly or annual, annual saves up to about 25 percent |
| Birdeye | Not published. Reported at $299 to $449 per location per month | Annual, and it auto renews unless you give 90 days written notice |
| Yext | Self serve $199 to $999 per location per year. Larger deals quoted | Annual billing only, typically 12 or 24 month minimum commitments |
| Uberall | Not published. Quote on request | Annual agreements |
| Semrush Local | Local Base $30, Local Pro $60 per location per month, billed annually | No minimum term |
| Synup | Solo $49 for one location, Premium $299 to 10, Pro $499 to 25, Scale $899 to 50 | Monthly, or annual at 20 percent off |
| Localo | Single Business $49 a month, or $39 billed annually. Pro $169, or $149 annually | Monthly or annual, no minimum term |
| Local Viking | Single $39, Starter $59, Pro $99, Agency $149, Enterprise $200 a month by listing count | Monthly |
| SearchAtlas | Starter $99, Growth $199, Pro $399, Agency $999 a month | Month to month |
| Local Dominator | Lite $39, Advance $59, Pro $97, Powerhouse $197, Enterprise $399 a month, credit metered | Monthly or annual |
| GMBapi | $16 per location at one location, falling to $4.50 each at 201 and above | Monthly or annual. Cancelling takes effect at the end of the period |
| RightChoice.AI | Solo $20 and Business $30 a month. Agency is $6 per profile | Monthly or annual, two months free on annual |
Scroll the table sideways on a phone. Trial terms are listed against each tool below.
The 15 alternatives, one by one
Grouped by what they replace: the rank trackers, the listings tools, and the ones that try to cover everything.
Local SEO Tool
This is us- Price
- $16 at 1 location, flat $37 for 2 to 7, $5.33 each from 8
- Trial
- Three day free trial
- Terms
- No contract, cancel any month
- All 42 tools on the single plan. Nothing sits behind a higher tier.
- Priced per location only. Adding your team costs nothing.
- Starts at one location, with no minimum location count.
- Newer than the names below, so there is less third party review history to read.
- Not an enterprise procurement product. If you need a named account manager and a signed MSA, the enterprise vendors are built for that and we are not.
If you are leaving BrightLocal. Nothing here sits behind a higher tier. Review management, rank tracking and reporting are all on the one plan, priced at $16 for one location, a flat $37 for two to seven, and $5.33 each from eight. We are newer than BrightLocal, with less third party history to read.
Local Falcon
- Price
- Credit packages from about $25 to $200 a month
- Trial
- Credit based, so you can start small
- Terms
- Monthly
- The geo grid reporting is excellent and it is what they focus on entirely.
- Credits mean you can start very cheaply if you scan occasionally.
- Grid tracking only. No profile management, no review workflow, no listings.
- Credits mean the cost scales with how much you scan, which is hard to budget when scanning grows.
- You will need other tools alongside it to do the rest of the job.
If you are leaving BrightLocal. Local Falcon has no review workflow at all, so it cannot be the reason you leave Grow behind. What it does have is excellent geo grid reporting, from about $25 in credits. Useful as a second tool, never as the one thing that replaces BrightLocal.
Whitespark
- Price
- Rank tracker from $25 a month. Reputation from $79. Managed GBP service $497 a month
- Trial
- Varies by product
- Terms
- Monthly
- Genuinely good at citations, which is what they are known for.
- The rank tracker is inexpensive and covers unlimited domains and locations.
- Real local SEO expertise behind the products.
- Separate subscriptions rather than one login, so costs and logins add up as you add jobs.
- No single place where rank, reviews and profile health sit together.
If you are leaving BrightLocal. Whitespark does have a reputation product, but it starts at $79 a month and the rank tracker is a separate $25 subscription. So the fix for one feature sitting on a pricier tier is two bills and two logins totaling more than the $59 you are leaving.
Moz Local
- Price
- Lite $20, Preferred $30, Elite $40 per location per month
- Trial
- No open ended free tier
- Terms
- Monthly or annual, annual saves up to about 25 percent
- Simple, cheap and good at the one thing it does.
- A trusted name with a long history in SEO.
- Listings focused. It is not a rank tracker, a review workflow or a reporting suite.
- Extra data aggregators cost more on top, and are limited to the higher tiers.
- You will usually end up buying something else alongside it.
If you are leaving BrightLocal. Cheaper than Grow at $20 to $40 per location, but the saving comes from leaving out the part you want. Moz Local is built for listing accuracy and citations, and it is not a review workflow or a rank tracker. You would still be shopping for one afterwards.
Birdeye
- Price
- Not published. Reported at $299 to $449 per location per month
- Trial
- 30 days, but on single modules only, not the platform
- Terms
- Annual, and it auto renews unless you give 90 days written notice
- Deep review and messaging feature set, and it is well regarded by the businesses that use it.
- Wide integration list into CRM and practice management systems.
- Reported onboarding fees of $500 to $1,500 per location before the platform sends a single review request.
- A 12 month auto renewing contract with 90 days written notice to cancel.
- Integration fees of $500 to $2,000 reported for connecting a CRM or POS.
If you are leaving BrightLocal. Reviews are exactly what Birdeye does best, so on capability it beats what you had on Grow. The cost is a different planet, though. Third parties report $299 to $449 per location per month, plus reported onboarding fees, on an annual deal that auto renews unless you give 90 days written notice.
Yext
- Price
- Self serve $199 to $999 per location per year. Larger deals quoted
- Trial
- No self serve trial on the enterprise path
- Terms
- Annual billing only, typically 12 or 24 month minimum commitments
- The widest publisher network in the category.
- Built for large, complex portfolios with governance requirements.
- Annual billing only, with 12 to 24 month minimum commitments.
- Mid market deployments are commonly quoted in the tens of thousands per year.
- You are largely paying for listings distribution. Rank tracking and review workflow are a different shape of product.
If you are leaving BrightLocal. You are leaving over review management, and that is the one job Yext is not built around. It sells listings distribution across a very wide publisher network, billed annually with 12 to 24 month minimum commitments. Buying it would leave your review problem unsolved and your budget committed for a year.
Uberall
- Price
- Not published. Quote on request
- Trial
- No free trial
- Terms
- Annual agreements
- Built for large portfolios and wide publisher networks.
- Strong on listings distribution across many directories at once.
- A 25 location minimum, so smaller businesses and growing chains cannot buy it at all.
- No published pricing and no free trial, so evaluating it means booking a sales call first.
- Add ons for posting, local pages and messages sit outside the base packages.
If you are leaving BrightLocal. If tier gating annoyed you, Uberall repeats the pattern with paid add ons for posting, local pages and messages sitting outside the base packages. Worse, its 25 location minimum means most people leaving a $59 plan cannot buy it at all. Real strength if you run a large chain.
Semrush Local
- Price
- Local Base $30, Local Pro $60 per location per month, billed annually
- Trial
- Seven days, card required
- Terms
- No minimum term
- Sits inside a toolset a lot of marketers already have open.
- Listing management and review tools on the higher tiers.
- Map rank tracking included as credits.
- Listing management only arrives on the higher tiers.
- Rank tracking runs on credits, so heavy scanning costs more than the headline.
- You are buying into the wider Semrush account model, which is a bigger commitment than a local tool.
If you are leaving BrightLocal. Watch this one closely. Semrush puts review management and generation on Local Pro at $60 per location, billed annually, so you would pay a dollar more than Grow for the same tier gate. Base at $30 does not include review management or listings. The grid tracking is genuinely good.
Synup
- Price
- Solo $49 for one location, Premium $299 to 10, Pro $499 to 25, Scale $899 to 50
- Trial
- 14 days, no card
- Terms
- Monthly, or annual at 20 percent off
- Built with agencies in mind rather than retrofitted for them.
- Listings distribution and reputation in one place.
- Two costs rather than one. A base plan and the band your location count falls into on top.
- The real monthly figure is hard to work out until you know your location count.
- Demo led rather than something you can just try.
If you are leaving BrightLocal. Synup answers your complaint directly. Every feature is on every plan, with tiers changing capacity and credit allowance instead of access, and reputation tools are included at Solo for $49 a month. The catch is bands. Solo covers exactly one location, and a second one moves you to $299.
Localo
- Price
- Single Business $49 a month, or $39 billed annually. Pro $169, or $149 annually
- Trial
- 14 days, no card
- Terms
- Monthly or annual, no minimum term
- Simple and quick to get going with.
- Priced for a single location rather than an portfolio.
- Free tools you can try in a browser.
- Built around a small number of locations, so it stretches at scale.
- Not the tool for an agency running dozens of client portfolios.
If you are leaving BrightLocal. For one location this works. Localo includes AI review replies on its Single Business plan at $49 a month, or $39 billed annually, with no higher tier to unlock them. The trap is growth. The next plan up is Pro at $169, so two locations costs agency money.
Local Viking
- Price
- Single $39, Starter $59, Pro $99, Agency $149, Enterprise $200 a month by listing count
- Trial
- No free trial advertised
- Terms
- Monthly
- Geo grid tracking and GBP posting together at a low price.
- White label reporting on the higher tiers.
- Straightforward pricing by listing count.
- Credits for keywords and grid scans cap how much you can actually run.
- No free tier, so you commit before you try it.
- Narrower than a full local SEO platform.
If you are leaving BrightLocal. Every tier here includes review management in the dashboard, and one listing costs $39. There is no review request automation, though, so you can reply without being able to ask. There is also no free trial, unlike the no card trial BrightLocal let you take.
SearchAtlas
- Price
- Starter $99, Growth $199, Pro $399, Agency $999 a month
- Trial
- Seven days
- Terms
- Month to month
- Covers general SEO as well as local, so it replaces more than one tool.
- Seats and projects included rather than charged per location.
- Priced by seats and projects, so a multi location local job is not what the pricing is shaped around.
- Local is one part of a much wider product, and depth varies.
If you are leaving BrightLocal. Review replies live inside the GBP module, but automations are capped by plan at three a month on the $99 Starter and ten on Growth. If review volume is your issue, that quota pushes you up tiers the same way Grow did. Worth it only if you also want general SEO.
Local Dominator
- Price
- Lite $39, Advance $59, Pro $97, Powerhouse $197, Enterprise $399 a month, credit metered
- Trial
- Seven days, no card
- Terms
- Monthly or annual
- White label reporting on every tier, which most competitors reserve for higher plans.
- Low entry price.
- Credit based, so the sticker price is not what heavy scanning actually costs.
- Add ons on top. An AI tracker at about $49 per site and a citations builder at about $35 per location.
If you are leaving BrightLocal. Careful with labels. The review feature listed here is velocity tracking, which shows how fast reviews arrive without giving you a reply and request workflow. The real product is geo grid scanning from $39, metered in credits, with a citations builder at about $35 on top.
GMBapi
- Price
- $16 per location at one location, falling to $4.50 each at 201 and above
- Trial
- 14 days, no card
- Terms
- Monthly or annual. Cancelling takes effect at the end of the period
- Genuinely cheap per location at scale.
- A two week free trial and a free version.
- Setup and support included.
- Focused on GBP management and reporting rather than the whole local SEO job.
- Pricing is built around large portfolios, so the value case is weaker at a handful of locations.
If you are leaving BrightLocal. Bulk review replies and deleted review monitoring are in the base product at $16 per location, falling to $14 from two locations, which undercuts Grow heavily. Two catches. Its own FAQ says you can only cancel after the third month with a month of notice, and citations cost $30 more.
RightChoice.AI
- Price
- Solo $20 and Business $30 a month. Agency is $6 per profile
- Trial
- Seven days, no card
- Terms
- Monthly or annual, two months free on annual
- AI led approach to local SEO and profile work.
- Newer product, so it is built around how search works now.
- No published pricing at the time of writing, so comparing cost means asking.
- Less independent review history than the established names.
If you are leaving BrightLocal. The cheapest way to stop paying for a review tier. Solo is $20 a month for up to two profiles and includes AI review replies. But directory coverage is advertised as Bing and 20 plus directories, which is thin next to the citation tooling BrightLocal is known for.
Where GMBAudit fits, and where it does not
Paying for the top tier because review widgets live there is the kind of thing that made us put every tool on one plan.
So it is one plan with all 42 tools on it and no feature held back for a higher tier. One location is $16 a month, two to seven locations is a flat $37 however many you add inside that range, and from eight it is $5.33 each. Three day free trial, no card, no contract.
For the jobs people are usually comparing here, that means grid rank tracking, one review inbox and white label reporting sit on the same plan, rather than across three subscriptions or three tiers.
- Newer than the names below, so there is less third party review history to read.
- Not an enterprise procurement product. If you need a named account manager and a signed MSA, the enterprise vendors are built for that and we are not.
See the pricing Browse all 42 tools
Four questions worth asking before you switch
The first question matters most here. BrightLocal is the clearest case of a feature you assumed was included sitting one tier up. Our own answers are on the pricing page.
What is on the plan you can actually afford?
Not what is on the website. Open the pricing page and check which tier holds the feature you are buying this for. In this category it is often not the entry one.
What is the minimum, and the notice period?
A minimum location count decides whether you can buy at all. A notice period decides how long a bad decision lasts.
Can you try it before you commit?
A trial answers the only question that matters, which is whether your team will use it after month two. A demo does not.
What will it cost at the size you are growing into?
Per location pricing compounds. Work out the figure at double your current locations before you sign anything.
The tools this comparison is about
Other comparisons
BrightLocal questions
How much does BrightLocal cost?
Track is $39, Manage is $49 and Grow is $59 per location per month. Annual billing saves up to about 26 percent. Track scales from $39 for one location to $249 for 41 to 50 locations, and Grow at 50 locations is listed at $449 a month.
Does BrightLocal include review management?
On the Grow plan. Review monitoring, review generation and review widgets are not on Track or Manage, which is worth knowing before you buy the entry tier.
Is BrightLocal good?
Yes. It is long established, widely used, strong on citations and audits, and it offers a real 14 day trial with no card, which most of this category does not. The tier structure is the thing people take issue with, not the product.
What is a good BrightLocal alternative for reviews?
If reviews are the reason you are looking, Local SEO Tool includes review handling on its only plan at $5.33 per location per month. Birdeye is the enterprise option and prices accordingly.
Is there a BrightLocal alternative with everything on one plan?
That is exactly what Local SEO Tool is built as. One plan, 42 tools, nothing held back for a higher tier, at $5.33 per location per month.
All 42 tools. One plan. No contract.
$16 at 1 location, flat $37 for 2 to 7, $5.33 each from 8, with a three day free trial and nothing held back for a higher tier.