An independent look at Yext: what it does, what it costs, what users actually rate it, and how it compares with GMBAudit.
Pricing checked August 2026 against the vendor’s own page where it publishes one.
Quick verdict
The strongest publisher network in the category, sold on terms that only make sense at enterprise scale. Annual billing only, typically with a 12 or 24 month minimum, and mid market deployments commonly quoted in the tens of thousands a year. If your problem is listings accuracy across hundreds of locations and dozens of publishers, it is the right answer. For anything smaller it is the wrong shape.
Yext at a glance
| Best for | Enterprises that need listings synchronised across a very wide publisher network and have budget for it. |
| Price | Self serve $199 to $999 per location per year. Larger deals quoted |
| Trial | No self serve trial on the enterprise path |
| Contract | Annual billing only, typically 12 or 24 month minimum commitments |
| Shape | Tiered subscriptions, with mid market and enterprise deals quoted individually |
What is Yext?
Yext is a digital presence platform built around distributing accurate business information across a very wide network of publishers, maps, apps and directories.
It grew up as the answer to a specific enterprise problem. A brand with hundreds of locations needs one source of truth pushed everywhere, with governance over who can change what.
It has expanded into search, reviews and pages, but listings distribution remains what it is genuinely best at and what most customers buy it for.
Yext features
Every feature below, and what it actually does rather than what the marketing calls it.
Publisher network
Push business data to a very wide set of maps, apps, directories and services. The widest in the category.
Knowledge graph
One structured record per location that everything else is generated from.
Listings management
Control and correct listings at portfolio scale with governance over changes.
Pages
Generate a landing page per location from the same record.
Reviews
Monitor and respond across sources, with escalation.
Search
Site search powered by the same structured data.
Analytics
Reporting across listings, search and engagement.
Roles and permissions
Governance for large organizations, which is a real requirement at that size.
Yext pricing and alternatives
Price. Self serve $199 to $999 per location per year. Larger deals quoted. Trial. No self serve trial on the enterprise path. Terms. Annual billing only, typically 12 or 24 month minimum commitments.
The nearest alternatives, with the commercial terms that actually separate them:
| Tool | Price | Terms |
|---|---|---|
| Local SEO Tool | $16 at 1 location, flat $37 for 2 to 7, $5.33 each from 8 | No contract, cancel any month |
| Uberall | Not published. Quote on request | Annual agreements |
| Synup | Solo $49 for one location, Premium $299 to 10, Pro $499 to 25, Scale $899 to 50 | Monthly, or annual at 20 percent off |
| Moz Local | Lite $20, Preferred $30, Elite $40 per location per month | Monthly or annual, annual saves up to about 25 percent |
| Birdeye | Not published. Reported at $299 to $449 per location per month | Annual, and it auto renews unless you give 90 days written notice |
| BrightLocal | Track $39, Manage $49, Grow $59 per location per month | Monthly or annual, annual saves up to about 26 percent |
There is a fuller breakdown in our Yext alternatives comparison.
Yext pros and cons
- The widest publisher network available, and nothing else is close on that specific measure.
- Built for large, complex portfolios with real governance requirements.
- One structured record driving listings, pages and search keeps everything consistent.
- Mature product with enterprise support behind it.
- Annual billing only, with 12 to 24 month minimum commitments.
- Mid market deployments of 50 to 100 locations commonly quoted at $20,000 to $80,000 or more per year.
- You are largely paying for listings distribution. Rank tracking and review workflow are a different shape of product.
- No self serve trial on the enterprise path, so evaluation starts with a sales process.
- Setup effort is significant compared with lighter tools.
Yext ratings and user reviews
| Platform | Rating | Based on |
|---|---|---|
| Capterra | 4.2 / 5 | 114 reviews |
| Trustpilot | Not found | No published score located |
| SoftwareAdvice | Not found | No published score located |
Reviewers rate the reach of the publisher network and the consistency it produces across a large portfolio. The recurring criticisms are cost, contract length and the effort required to get set up.
Checked August 2026. We do not publish a score we could not confirm, which is why some rows say not found.
How Yext works
Build the knowledge graph
Structure every location as a record. This is the setup work and it is not trivial.
Connect publishers
Choose which parts of the network to distribute to.
Push and verify
Distribute the data and confirm it landed across the network.
Add pages if needed
Generate location pages from the same record so nothing contradicts.
Set governance
Decide who can change what, which is the point of the platform at scale.
Report
Track listing accuracy and engagement across the portfolio.
Yext vs GMBAudit
| Yext | GMBAudit | |
|---|---|---|
| Price | Self serve $199 to $999 per location per year. Larger deals quoted | $16 at 1 location, flat $37 for 2 to 7, $5.33 each from 8 |
| Trial | No self serve trial on the enterprise path | Three day free trial |
| Contract | Annual billing only, typically 12 or 24 month minimum commitments | No contract, cancel any month |
| Shape | Tiered subscriptions, with mid market and enterprise deals quoted individually | One plan with all 42 tools included |
| Minimum | One location | One location |
Where Yext wins: the widest publisher network available, and nothing else is close on that specific measure.
How GMBAudit compares
Yext bills annually on a twelve to twenty four month minimum. We bill monthly and you can stop at the end of any month.
All 42 tools sit on the single plan, priced per location rather than per seat, and the numbers are on the pricing page rather than behind a call. The tools page lists every one.
GMBAudit pricing
| Price | $16 at one location, a flat $37 for two to seven, $5.33 each from eight |
| What is included | All 42 tools. Nothing sits behind a higher tier |
| Users | Unlimited. Priced per location, never per seat |
| Minimum | One location |
| Trial | Three day free trial |
| Contract | None. Cancel any month |
- Newer than the names below, so there is less third party review history to read.
- Not an enterprise procurement product. If you need a named account manager and a signed MSA, the enterprise vendors are built for that and we are not.
Final verdict
The strongest publisher network in the category, sold on terms that only make sense at enterprise scale. Annual billing only, typically with a 12 or 24 month minimum, and mid market deployments commonly quoted in the tens of thousands a year. If your problem is listings accuracy across hundreds of locations and dozens of publishers, it is the right answer. For anything smaller it is the wrong shape.
If what you want is enterprises that need listings synchronised across a very wide publisher network and have budget for it. then Yext is a reasonable buy and you should go and try it.
Yext bills annually on a twelve to twenty four month minimum. We bill monthly and you can stop at the end of any month. See the pricing if you want to compare the two properly.
Related reading
Yext FAQs
How much does Yext cost?
Self serve tiers run $199 to $999 per location per year. For 10 to 50 locations, expect roughly $600 to $1,500 per location per year. Mid market deployments are commonly quoted at $20,000 to $80,000 or more annually.
Can I pay Yext monthly?
Not on the enterprise path. Billing is annual and contracts typically carry a 12 or 24 month minimum.
Is Yext worth it?
If you have hundreds of locations, a compliance requirement and a budget, it is the strongest product for listings distribution. Below that it usually solves a problem you do not have.
What is the best Yext alternative?
Uberall for enterprise listings, though it needs 25 locations minimum. Moz Local or GMBapi at the cheaper end. Local SEO Tool if you want listings alongside rank tracking and reviews on one plan.
Does Yext do rank tracking?
It is not what the platform is built for. If measuring map position across your service area is the job, a dedicated local tool does it better and far cheaper.
All 42 tools. One plan. No contract.
One location is $16 a month, two to seven is a flat $37, and from eight it is $5.33 each. Three day free trial.