Send profile events to the tools your team already uses.
A review lands or a profile changes, and it shows up in your chat app, your CRM or your help desk. Zapier connects GMBAudit to more than 6,000 apps. Alerts go out to them, and customer details come back in.
The short answer
Zapier connects your Google Business Profile activity to more than 6,000 other apps. Events the platform already watches, such as a review arriving, can be sent onward to wherever your team actually works, so nobody has to check a separate dashboard. It runs the other way too, with your own systems adding customers who then get asked for a review.
What is a Zapier connection?
Zapier is a separate service that links apps together without code. Something happens in one app, and Zapier makes something happen in another.
That matters because an alert does you no good if it only shows up in a dashboard nobody opens. Spot a one star review on Friday and you can reply the same day. Spot it three weeks later and the damage is done.
So the events go to the tools your team already has open, whether that is a chat channel, a shared inbox or the CRM the sales team works in.
Profile activity, delivered where you work.
GMBAudit already alerts you when a new review comes in and when something changes on a profile. Zapier can send any of those alerts on to another app.
From there it is your choice: a Slack message, a Zendesk ticket, a Google Sheets row, an Asana task for whoever is on duty.
Your CRM starts the review request.
The connection also runs inward. Add a customer through Zapier, a CRM, a booking tool or a checkout, and the review request sequence starts by itself.
The sequence stops the moment a review comes in, so nobody who already left one keeps getting asked.
You are not waiting for an integration to be built.
Zapier already works with more than 6,000 apps. Whatever software your team runs on, it is almost certainly one of them.
So you do not file a request and wait six months for someone to add support for the specific help desk your company happens to use.
Another dashboard is another thing to check.
Every tool you buy adds a place to look. In a busy week you skip a few of them, and that is exactly where the alert you needed is sitting.
An alert that arrives in the app somebody already has open does not need anyone to go and look for it.
A connection, not a project.
Zapier connections are built by choosing a trigger and an action in a form. There is nothing to install and nothing to maintain afterward.
You may only need two or three. Reviews into the chat channel, and closed jobs into review requests.
The Zapier toolkit
Events sent onward
Profile activity delivered to another app.
Customers added in
CRM, booking tool or checkout starts the request.
More than 6,000 apps
Chat, help desk, spreadsheets, CRM and the rest.
Built in a form
Pick what happens and what should follow.
Works across locations
Events from any profile you manage.
Requests stop once reviewed
Nobody who left a review keeps getting asked.
How to connect it
- Decide what you want sent. Reviews, alerts, or customers for requests.
- Pick the app at the other end. Chat, CRM, help desk, spreadsheet.
- Build the connection in Zapier. A trigger and an action, from a form.
- Test it once. Send a single event and confirm it arrives.
- Leave it running. Nothing to maintain from that point on.
Included in the one plan
- Zapier connections and all 41 other tools
- Events from every location you manage
- All 42 tools included at every plan size
- Review requests triggered from your own systems
- Three day free trial, no credit card needed
Questions people ask
What is Zapier?
A separate service with its own account, used to connect apps to each other without code. You build the connection there rather than here, which is why it reaches so many apps.
What can I send out of the platform?
New reviews and detected profile changes, on any location in your account. Start with reviews, because response time is the thing an alert actually changes.
Can my CRM start review requests?
Yes. Add a customer through Zapier, a CRM or a booking tool and the review request sequence begins on its own, then stops as soon as a review is received.
Do I need a developer?
No. The one thing you do need is somebody with access to the other app, because Zapier has to be given permission to post into it once.
Which apps does it reach?
Anything in Zapier's own directory. If you are not sure yours is there, search for it on zapier.com before you start the trial rather than after.
What should I connect first?
Reviews into whichever place your team looks at most, usually the chat channel. It is the connection that changes response times the day you switch it on.
An alert nobody sees is not an alert.
Send profile events into the apps your team already has open, and let your own systems start the review requests. From $5.33 per location each month, three day trial.