Review alerts

A bad review gets worse the longer it waits.

Low star reviews trigger an alert the same day they land, routed to the person who runs that location. The first day is when you can still change an unhappy customer's mind. By day nine it is too late.

Same day alertsRouted per locationRisk alerts included
★★★★★4.9 out of 5from 2,450 Google reviews of our business

The short answer

Review alerts tell you when a review needs attention, the day it happens. Low star reviews alert immediately and route to whoever manages that location. Risk alerts go further: they watch the pattern, and warn when a location keeps slipping, so a slow decline gets noticed months before the rating visibly drops.

What it is

Why does the first day matter so much?

An unhappy customer who hears back the same day often softens, updates the review, or at least stops telling the story. The same reply nine days later changes nothing, because the moment has passed.

Most businesses miss that window without knowing it exists. Reviews only get checked when somebody remembers, and in busy weeks nobody remembers.

With an alert, nobody has to remember. The review lands, the right person knows, and the reply happens while it still counts.

the same 1 star, two timelines
Replied same dayCUSTOMER SOFTENS
Replied day 9NOTHING CHANGES
Never repliedEVERY READER SEES IT
The window that closes
01 · Same day alerts

Low ratings never wait for a check.

One and two star reviews trigger an alert the day they arrive. They do not wait for a weekly summary email or for someone to open the dashboard.

Good reviews can wait for your normal check. Bad ones get their own alert right away.

See the Review Inbox →

alerting rules
1 and 2 starsALERT SAME DAY
4 and 5 starsIN THE ROUTINE
Suspicious reviewsFLAGGED TOO
Same day alerts
02 · Routing

The alert reaches someone who can act.

Each alert goes to the person who manages that location, not to a shared inbox that everyone assumes someone else reads.

A named person with a same day alert replies. A mailing list with a weekly digest does not.

See Multi Location Management →

who gets told
Downtown 1 star → DanaALERTED
Airport 2 star → SamALERTED
A shared inboxNEVER
Routing
03 · Risk alerts

The slow slide, caught early.

A location rarely falls apart in one week. It gets worse slowly: a few poor reviews a month, slower replies, the same complaint repeating.

Risk alerts watch for that pattern and warn you while the rating still looks fine, long before the slide would move the star average.

See AI Review Response →

a slide, caught
Branch 31 · rating still 4.4LOOKS FINE
But 5 poor reviews in 3 weeksPATTERN
Risk alert sentMONTHS EARLY
Risk alerts
04 · Beyond email

Alerts land where your team already works.

Through the Zapier connector, alerts can go into the tools your team already uses all day: chat apps, ticket systems and project boards.

Routing a low star alert into your chat or helpdesk is one Zapier step, and an alert in a channel people already read gets acted on.

See the Zapier Connector →

where alerts go
Low star → team chat channelINSTANT
Risk alert → ops ticketTRACKED
Another unread inboxAVOIDED
Beyond email
05 · The record

Response times, measured honestly.

Every alert and every reply is timed, so you know how long reviews actually wait at each location, not how long everyone assumes they wait.

When the answer is four days at one branch and four hours everywhere else, the fix is obvious and specific.

See Local SEO Reports →

response times
Downtown4 HOURS
Northside9 HOURS
Airport4 DAYS
The record
What you get

The alerting toolkit

Same day low star alerts

An alert the day a 1 or 2 star review appears, one per review.

Named person routing

Each alert reaches whoever runs that location.

Risk alerts

Slow declines caught while the rating still looks fine.

Suspicious review flags

Fake looking reviews are flagged for reporting, with no reply written.

Zapier delivery

Alerts into chat, tickets or boards your team reads.

Response time tracking

How long reviews really wait, per location.

How it works

How to set it up

  1. Connect every location. One alert stream covers all of them.
  2. Name an owner per location. Alerts route to a person, never a list.
  3. Set the low star alert. Each bad review sends its own alert, not a weekly summary.
  4. Turn on risk alerts. The pattern watcher runs on its own.
  5. Read the response times monthly. The slow branch shows itself.
alerting, running
Locations covered12
Alerts this month7
Answered same day7
Risk alerts1 · ACTED ON
Told today, fixed today
One flat price

Included in the one plan

  • Review alerts and all 41 other tools
  • Risk alerts and routing included
  • All 42 tools included at every plan size
  • Zapier delivery at no extra cost
  • Three day free trial, no credit card needed
From 8 locations
$5.33
per location / month
1 location $16 · 2 to 7 flat $37 · full price list
Start your free trial
FAQ

Questions people ask

Which reviews trigger an alert?

One and two star reviews, the same day they land. Suspicious reviews get flagged too, routed toward reporting rather than a reply. Good reviews stay in the normal routine.

Why not just check the dashboard daily?

Because busy weeks are exactly when checking stops, and busy weeks produce the most reviews. An alert does not depend on anyone remembering.

What is a risk alert?

A warning about a pattern rather than a single review. Five poor reviews inside a month move the trend long before they move a 4.6 average built on four hundred reviews.

Who should receive the alerts?

One named person per location. Alerts sent to a shared inbox usually get ignored, which is exactly why the routing goes to a person.

Can alerts go somewhere other than email?

Yes. Through Zapier they can land in Slack, Teams, Trello, Asana or most helpdesks, wherever your team already looks.

What should happen after the alert?

Open the alert, generate a draft with AI Review Response, add the detail only you know, and send it the same day. Flagged fakes go to the reporting workflow instead.

The reply that works is the one sent today.

Same day alerts, routed to a named person, with the slow declines caught months early. From $5.33 per location each month, three day trial.

Related tools

Related reading

Official references