What actually changed, including the parts that did not.
Accounts of profiles that were audited and fixed, with the timelines as they happened rather than as they would read best.
How to read these
Local results depend heavily on where the searcher is standing, which means an improvement in one part of a service area can sit alongside no change at all in another. Any account showing uniform improvement everywhere is describing something other than local search.
Timelines matter too. Category changes tend to show quickly. Review volume and citation corrections take months, and a case study compressing that into two weeks has left something out.
What we do not publish
Invented numbers, invented businesses, and results attributed to a cause nobody could actually establish. Two lines rising together is a correlation, and calling it proof is how this category earned its reputation.
Where a result cannot be separated from something else that happened at the same time, the write up says so. That makes for a less impressive read and a more useful one.
Questions people ask
Are these real businesses?
Yes. Where a client asked not to be named the sector and location are given instead, and nothing is invented to fill the gap.
Why do some show no improvement?
Because some did not improve, and a set of case studies where everything worked is not a set of case studies.
How long do results usually take?
Profile field changes can show within weeks. Reviews and citations take months. Anything faster than that is usually something else moving.