See who outranks you, and what they changed.
Your rank depends on the businesses near you. This tool shows who they are, what their profiles have that yours does not, and what they changed when rankings moved.
The short answer
The competitor tracker finds the businesses ranking around you in the map pack, then compares them with you: profile completeness, categories, services, media, review strength and ranking movement. When a rival moves up, you can look at what changed on their profile. When you move, you can connect it to the work you did.
What is a competitor tracker?
Local rankings are relative. You are not only improving your own profile. You are competing with nearby businesses that keep updating theirs.
Most businesses guess at this side of it. Someone checks the search results by hand now and then, and the picture is forgotten by next week.
The tracker keeps the picture. It knows who actually ranks around you, what their profiles contain, and what changed since the last scan.
Found in the map pack, not guessed.
The tracker finds the businesses showing up around you in local search, so you watch the rivals that actually affect your rankings.
Not the famous name across town. The three businesses that sit above you in the map pack for the searches that bring customers.
Completeness, side by side.
Compare your profile with a rival in one view. Categories, services, media, attributes and listing depth.
If they list eight services and you list none, that gap is visible in seconds. It is often the simplest explanation of why they sit above you.
Who is winning the attention.
Compare review strength across the businesses in your market. The count, the rating, and how fresh the newest reviews are.
A rival collecting ten reviews a month while you collect one is pulling ahead in a way your own profile will never show you.
When rankings move, see what changed.
Ranking graphs sit next to profile signals like titles, reviews and media. Compare today with an earlier scan and the movement is marked.
If a rival improved, look at what they changed. If you improved, check the work your team completed. Movement stops being a mystery.
A straight head to head.
Pick one rival and compare everything in a side by side view. Where they lead, where you lead, and where the biggest gap sits.
It turns a vague feeling of being behind into a short list: add the services, close the review gap. Short lists get done.
Watch the businesses around you
Real rivals found
The businesses actually in your map pack.
Side by side profiles
Categories, services, media and depth, compared.
Review share of voice
Who collects reviews faster, and how fresh they are.
Movement with context
Ranking changes next to what changed on profiles.
1 v 1 comparison
One rival, everything compared in one view.
Works with the audit
Gaps found here become tasks in your fix list.
How to set it up
- Pick your business and market. The tracker finds who ranks around you.
- Review the rival list. The businesses above you, not the famous ones.
- Compare profiles side by side. Find the gaps in categories, services and media.
- Check review strength. Count, rating and freshness, against each rival.
- Recheck after your changes. Compare scans and connect movement to work.
Included in the one plan
- The competitor tracker and all 41 other tools
- Side by side and 1 v 1 comparisons included
- All 42 tools included at every plan size
- Scan comparisons and history included
- Three day free trial, no credit card needed
Questions people ask
What is a local competitor tracker?
A tool that shows which nearby businesses rank in the map pack around you, and how your profile compares with theirs.
How does it find my competitors?
From your own market. It looks at who actually appears around you in local search, so the list is the businesses affecting your rankings, not names you guessed.
Can it tell me why a rival ranks higher?
It shows you what they have that you do not: categories, services, media, review strength. Those are strong hints, though nobody outside Google can promise a cause.
What is review share of voice?
A comparison of review activity across your market. Who has more, who collects faster, and whose newest review is freshest.
Can I compare today with an earlier scan?
Yes. Scan comparisons show what moved and let you line the movement up with what changed on each profile.
Is this useful for a single location?
Yes. One business against three local rivals is exactly the situation the side by side view was built for.
You are not ranked alone.
Know who sits above you, what they changed, and which gap to close first. from $5.33 per location each month, three day trial.