Review generation

Add a customer. The tool asks them for a review.

An email sequence asks each customer for a review and follows up once. The moment they leave one, their emails stop. You add the customer, and everything after that runs by itself.

Email onlyZapier, CSV or manualStops when the review lands
★★★★★4.9 out of 5from 2,450 Google reviews of our business

The short answer

Review generation sends review requests by email, automatically. Add a customer through Zapier, a CSV upload or by hand. They get one request email and one follow up, on your timing and in your wording. When the customer leaves a review, their sequence closes and they are never emailed about it again.

What it is

What is a review generation tool?

Most businesses get fewer reviews than they should for one simple reason. Nobody asks. The job gets done, the customer is happy, and everyone forgets.

Asking by hand survives a quiet week. In a week with thirty jobs, nobody sits down at night to send thirty emails, so your best weeks produce the fewest reviews.

This tool asks every customer automatically. Each one gets the same polite emails, and the follow up that nobody remembers to send goes out on its own.

asking by hand
Quiet week · everyone gets askedFINE
Busy week · nobody gets askedLOST REVIEWS
Follow up emailNEVER SENT
Automated: every customer, every timeFIXED
Where reviews get lost
01 · Adding customers

Three ways to add customers.

Connect your booking tool, your customer software or your forms through Zapier, and new customers are added automatically.

Or upload one CSV file with all your past customers at once. Or type one in after a job. However they arrive, they join the same sequence.

See the Zapier Connector →

new leads
Zapier · new booking addedAUTO
CSV · 240 past customersUPLOADED
Manual · customer from todayADDED
Adding customers
02 · The sequence

It waits, emails, waits, then emails again.

When a customer is added, the system waits, sends the first request, waits again, and sends one follow up. For example, wait a day for the first email and three more days for the second.

The wait times, the wording and the email branding are all yours to set, so each request sounds like your business.

See GMB Automation →

your sequence
Customer addedSTART
Wait 1 day · Email 1 in your wordsSENT
Wait 3 days · Email 2 follow upQUEUED
The sequence
03 · The stop rule

It stops the moment a review arrives.

As soon as the customer leaves a review, their sequence closes. Any email still waiting is cancelled for them, automatically.

Nobody gets an email asking for a review they wrote yesterday.

See Review Alerts →

auto stop
✓ Review receivedNEW
Email 2 cancelled for this customerSTOPPED
No more emails, everCLOSED
The stop rule
04 · The rules

The same ask, to every customer.

Everyone you add gets the same emails. The tool does not pick out the happy customers, and it does not offer customers any reward.

It is built this way because Google rules do not allow picking reviewers or rewarding reviews.

See the Negative Review Monitor →

kept inside the rules
Same email to every customerYES
Rewards for reviewsNEVER
Picking only happy customersNEVER
The rules
05 · The dashboard

One screen shows it running.

See who is in a sequence, which emails were sent, and how many reviews came in, for each location, on one screen.

The reviews it collects flow straight into the review inbox and the auto reply rules, so a new review is answered as fast as it arrived.

See the Review Inbox →

this month
Customers in sequence18
Emails sent64
Reviews generated11 ▲
The dashboard
What you get

Everything you need to ask for reviews

Zapier, CSV or manual

Add customers in whichever way fits how you already work.

Your timing, your words

Wait times, wording and branding are yours to set.

Stops on the review

The sequence closes itself the moment one arrives.

The same ask for everyone

No filtering and no rewards, the way Google rules require.

A live dashboard

Customers in sequence, emails sent and reviews back, per location.

Email only

Nothing to pay per message, and no phone numbers to manage.

How it works

How to set it up

  1. Connect Zapier or upload your list. New customers start flowing in.
  2. Write the two emails once. In your own words. They are used for everyone.
  3. Set the wait times. For example a day before the first, three more before the second.
  4. Add customers as work finishes. Or let Zapier add them for you.
  5. Watch the dashboard. Customers in sequence, emails sent, and reviews back.
running by itself
New customers this week9
Requests sent14
Sequences closed by a review4
Set once, then running
One flat price

Included in the one plan

  • Review generation and all 41 other tools
  • One customer or thousands in your sequences
  • All 42 tools included at every plan size
  • No fee per email sent
  • Three day free trial, no credit card needed
From 8 locations
$5.33
per location / month
1 location $16 · 2 to 7 flat $37 · full price list
Start your free trial
FAQ

Questions people ask

What is a review generation tool?

Software that asks your customers for reviews so you do not have to remember. You add the customer, it sends the request emails, and it stops when a review comes in.

Is it fully automatic?

Yes. You set the sequence once. After that, every new customer gets the emails on your timing, and finished customers drop off by themselves.

How do customers get into it?

Three ways. Zapier connects your booking tool or CRM so they arrive on their own, a CSV upload adds a list in one go, or you type one in by hand.

What does a typical sequence look like?

Customer added, wait a day, first email, wait three days, second email. If a review arrives at any point, the rest is cancelled. The wait times and wording are yours to change.

Will someone be emailed after leaving a review?

No. The sequence closes for that customer the moment their review is received.

Is this allowed under Google rules?

It is designed to follow them. Every customer gets the same ask, nothing is offered in return, and nobody is filtered out.

Does it send text messages?

No, it is email only. That keeps it simple and means there are no per message costs.

Most reviews are lost because nobody asked.

Add the customer, and the tool sends the request and the follow up for you. from $5.33 per location each month, three day trial.

Related tools

Related reading

Official references