Set the standard once. Every location stays in line.
Define the correct value for the fields that define your brand. Hours, services, menu, primary category and more. Every location is checked against that standard, and when branches stop matching, you push the correct values back out to all of them together.
The short answer
Brand consistency lets a multi location business set the correct value for each important field once: primary category, hours, services, menu, attributes, description, name and social links. Every location is then checked against that standard, a dashboard shows which fields match and which do not, and the correct values can be pushed to every affected location at once.
What is brand consistency?
A brand is a promise that every location is the same business. The same hours, the same services, the same menu, the same category.
Across forty profiles, that promise breaks quietly. A manager edits one branch. At another, Google accepts a change that a stranger suggested. Within a year, no two locations describe the business the same way.
The consistency tool holds the standard centrally, compares every location against it, and shows you exactly where the differences are.
Define the correct value, per field.
Set the right value once for each field that matters: primary category, hours, services, menu, attributes, description, name and social links.
You decide, field by field, what the brand fixes and what each branch may set for itself. Head office holds the important levers, and the branch keeps its genuinely local details.
Every location, field by field.
Each location is checked against the standard continuously, one field at a time.
The dashboard gives the portfolio one consistency score and lists the exact fields, at the exact locations, that stopped matching. You see the true state at a glance instead of trusting that it is probably fine.
Fix every affected location at once.
When locations stop matching, you do not edit them one by one. Send the correct values to all the locations that differ, in one action.
The whole portfolio goes back to matching, and the dashboard goes back to green.
Told when a location stops matching.
You get flagged when a field at any location changes away from the standard, so differences get fixed in days instead of being discovered in an annual review.
Consistency reports show the portfolio over time, which is what head office and franchisors actually want to see.
The field that decides your rankings.
The primary category decides which searches each location can appear in. One branch on the wrong category is invisible for the searches the brand depends on.
Locking categories to the standard is usually the single most valuable thing this tool does.
The consistency toolkit
A standard per field
Category, hours, services, menu, attributes and more.
Locked or flexible
Head office locks what matters, branches keep the local detail.
A consistency score
The whole portfolio summed up in one number.
Field level detail
Exactly which field at which location stopped matching.
One action realign
Select the branches that differ and send the fix to all of them.
Alerts and reports
Flagged on changes, reported across the portfolio.
How to set it up
- Define the standard. The correct value for each field you want locked.
- Choose fixed and open fields. What the brand controls, what the branch controls.
- Connect every location. The checking starts immediately.
- Fix what it finds. Send the correct values to the branches that differ.
- Leave the alerts on. New differences get flagged as they appear.
Included in the one plan
- Brand consistency and all 41 other tools
- A standard for every key field
- All 42 tools included at every plan size
- Alerts and portfolio reports included
- Three day free trial, no credit card needed
Questions people ask
What is a brand standard?
The correct value for each field, set once at the top. The right primary category, the right hours, the right services and menu. Every location is compared against it.
Can branches keep anything local?
Yes, and they should. Fields you leave open stay under branch control, so photos and local detail remain with the branch manager.
How do I know when a location stops matching?
You get flagged when it happens, and the dashboard shows which field at which location differs. Nothing waits for a quarterly review.
How do I fix ten locations that differ?
In one action. Select them and push the standard, and every one of them goes back to the correct values together.
Why do locations stop matching in the first place?
Local edits, suggested edits accepted by Google, and data pulled from other sources. It happens to every multi location brand, whether or not anyone is watching.
Is this useful for franchises?
Especially for franchises. The franchisor holds the standard, franchisees keep their local flexibility, and the consistency report shows both sides the true state.
Forty locations should look like one brand.
Define the standard, check every location against it, and realign the ones that stop matching in one action. from $5.33 per location each month, three day trial.