Semrush Local puts listings on the higher tiers and meters rank tracking with credits. 15 alternatives compared, with sources.
Semrush publishes its Local pricing, though the page shows annual rates by default. The figures below are its own. Checked August 2026.
Semrush Local makes most sense if you already pay for Semrush. If you do not, you are buying into a much larger account model to get a local toolset. The two things people run into are that listing management sits on the higher tiers, and that map rank tracking is metered with monthly credits, so heavy scanning costs more than the headline price suggests.
Why businesses look for Semrush Local alternatives
Listings on the higher tiers
Base at $30 per location does not include listing management. It arrives further up the range.
Rank tracking runs on credits
Map Rank Tracker credits are capped per tier. Scan more often or across more points and you hit the ceiling.
It assumes you want Semrush
The value case rests on already using the wider platform. On its own it is a local tool priced like part of something bigger.
Per location, per tier
Multi location businesses buy a plan for each location, so the tier you pick multiplies across the portfolio.
What Semrush Local is genuinely good at
If your team already lives in Semrush, Local is a sensible bolt on and the map tracker is easier to operate than most dedicated grid tools.
- Sits inside a toolset a lot of marketers already have open.
- Listing management and review tools on the higher tiers.
- Map rank tracking included as credits.
If those are the things you need most, Semrush Local may well be the right answer and you can stop reading here.
All 15 next to Semrush Local
Check whether each one needs a bigger product underneath it. That is the hidden cost in this particular comparison.
| Tool | Price | Terms |
|---|---|---|
| Semrush Local | Local Base $30, Local Pro $60 per location per month, billed annually | No minimum term |
| Local SEO Tool | $16 at 1 location, flat $37 for 2 to 7, $5.33 each from 8 | No contract, cancel any month |
| BrightLocal | Track $39, Manage $49, Grow $59 per location per month | Monthly or annual, annual saves up to about 26 percent |
| Local Falcon | Credit packages from about $25 to $200 a month | Monthly |
| Whitespark | Rank tracker from $25 a month. Reputation from $79. Managed GBP service $497 a month | Monthly |
| Moz Local | Lite $20, Preferred $30, Elite $40 per location per month | Monthly or annual, annual saves up to about 25 percent |
| SearchAtlas | Starter $99, Growth $199, Pro $399, Agency $999 a month | Month to month |
| Uberall | Not published. Quote on request | Annual agreements |
| Birdeye | Not published. Reported at $299 to $449 per location per month | Annual, and it auto renews unless you give 90 days written notice |
| Yext | Self serve $199 to $999 per location per year. Larger deals quoted | Annual billing only, typically 12 or 24 month minimum commitments |
| Synup | Solo $49 for one location, Premium $299 to 10, Pro $499 to 25, Scale $899 to 50 | Monthly, or annual at 20 percent off |
| Localo | Single Business $49 a month, or $39 billed annually. Pro $169, or $149 annually | Monthly or annual, no minimum term |
| Local Viking | Single $39, Starter $59, Pro $99, Agency $149, Enterprise $200 a month by listing count | Monthly |
| Local Dominator | Lite $39, Advance $59, Pro $97, Powerhouse $197, Enterprise $399 a month, credit metered | Monthly or annual |
| GMBapi | $16 per location at one location, falling to $4.50 each at 201 and above | Monthly or annual. Cancelling takes effect at the end of the period |
| RightChoice.AI | Solo $20 and Business $30 a month. Agency is $6 per profile | Monthly or annual, two months free on annual |
Scroll the table sideways on a phone. Trial terms are listed against each tool below.
The 15 alternatives, one by one
Ordered by how much of the local job each covers on its own, without a parent subscription.
Local SEO Tool
This is us- Price
- $16 at 1 location, flat $37 for 2 to 7, $5.33 each from 8
- Trial
- Three day free trial
- Terms
- No contract, cancel any month
- All 42 tools on the single plan. Nothing sits behind a higher tier.
- Priced per location only. Adding your team costs nothing.
- Starts at one location, with no minimum location count.
- Newer than the names below, so there is less third party review history to read.
- Not an enterprise procurement product. If you need a named account manager and a signed MSA, the enterprise vendors are built for that and we are not.
If you are leaving Semrush Local. Everything sits on one plan here, so listings, reviews and rank tracking never split across a Base and a Pro line, and your whole team is included at no extra charge. One location is $16, two to seven is a flat $37. We do not replace core Semrush for keyword research or backlinks, though.
BrightLocal
- Price
- Track $39, Manage $49, Grow $59 per location per month
- Trial
- 14 day free trial, no card required
- Terms
- Monthly or annual, annual saves up to about 26 percent
- Long established, widely used, and a lot of people already know how it works.
- A genuine free trial with no card, which most of this category does not offer.
- Strong citation and audit tooling.
- Features are split across tiers. Listings sync starts at Manage and review management only arrives on Grow.
- That means the tools most local businesses actually want tend to sit on the most expensive plan.
- Cost climbs with location count. Grow at 50 locations is listed at $449 a month.
If you are leaving Semrush Local. BrightLocal splits features exactly the way Semrush does. Listings sync starts at Manage for $49 and review management only arrives on Grow at $59, so the tier wall you are escaping is rebuilt here at a similar price. The 14 day trial needs no card, which beats seven days with one.
Local Falcon
- Price
- Credit packages from about $25 to $200 a month
- Trial
- Credit based, so you can start small
- Terms
- Monthly
- The geo grid reporting is excellent and it is what they focus on entirely.
- Credits mean you can start very cheaply if you scan occasionally.
- Grid tracking only. No profile management, no review workflow, no listings.
- Credits mean the cost scales with how much you scan, which is hard to budget when scanning grows.
- You will need other tools alongside it to do the rest of the job.
If you are leaving Semrush Local. Credits are exactly what you are leaving, where extra Semrush scans run $5 per thousand. Local Falcon is credit priced too, roughly $25 to $200 a month. The difference is that the grid is the entire product here and it is genuinely excellent. Nothing else comes with it.
Whitespark
- Price
- Rank tracker from $25 a month. Reputation from $79. Managed GBP service $497 a month
- Trial
- Varies by product
- Terms
- Monthly
- Genuinely good at citations, which is what they are known for.
- The rank tracker is inexpensive and covers unlimited domains and locations.
- Real local SEO expertise behind the products.
- Separate subscriptions rather than one login, so costs and logins add up as you add jobs.
- No single place where rank, reviews and profile health sit together.
If you are leaving Semrush Local. Whitespark sells single jobs rather than a platform account, so nothing you buy drags a wider subscription behind it. Its strength is citation building itself, which matters because Semrush's own cancellation documentation says listings drift back to publisher data once you stop paying. Expect separate logins and separate bills per job.
Moz Local
- Price
- Lite $20, Preferred $30, Elite $40 per location per month
- Trial
- No open ended free tier
- Terms
- Monthly or annual, annual saves up to about 25 percent
- Simple, cheap and good at the one thing it does.
- A trusted name with a long history in SEO.
- Listings focused. It is not a rank tracker, a review workflow or a reporting suite.
- Extra data aggregators cost more on top, and are limited to the higher tiers.
- You will usually end up buying something else alongside it.
If you are leaving Semrush Local. If Listing Management was the only reason you were going to pay $60, Moz Local does citations from $20 a month and Preferred is $30. You lose the map grid and the review workflow entirely, and extra data aggregators cost $4 each on the two upper tiers.
SearchAtlas
- Price
- Starter $99, Growth $199, Pro $399, Agency $999 a month
- Trial
- Seven days
- Terms
- Month to month
- Covers general SEO as well as local, so it replaces more than one tool.
- Seats and projects included rather than charged per location.
- Priced by seats and projects, so a multi location local job is not what the pricing is shaped around.
- Local is one part of a much wider product, and depth varies.
If you are leaving Semrush Local. SearchAtlas answers the core Semrush problem directly. Site audit, keywords, backlinks and GBP work sit in one $99 subscription, so you get the platform without a $139 core Semrush plan underneath it. Starter covers one site and one seat though, so it only wins if you were buying both products.
Uberall
- Price
- Not published. Quote on request
- Trial
- No free trial
- Terms
- Annual agreements
- Built for large portfolios and wide publisher networks.
- Strong on listings distribution across many directories at once.
- A 25 location minimum, so smaller businesses and growing chains cannot buy it at all.
- No published pricing and no free trial, so evaluating it means booking a sales call first.
- Add ons for posting, local pages and messages sit outside the base packages.
If you are leaving Semrush Local. Uberall will not sell to you at all below 25 locations, and there is no published price and no trial, so evaluation starts with a sales call and an annual agreement. You left a seven day card trial. This is the opposite direction on every one of those points.
Birdeye
- Price
- Not published. Reported at $299 to $449 per location per month
- Trial
- 30 days, but on single modules only, not the platform
- Terms
- Annual, and it auto renews unless you give 90 days written notice
- Deep review and messaging feature set, and it is well regarded by the businesses that use it.
- Wide integration list into CRM and practice management systems.
- Reported onboarding fees of $500 to $1,500 per location before the platform sends a single review request.
- A 12 month auto renewing contract with 90 days written notice to cancel.
- Integration fees of $500 to $2,000 reported for connecting a CRM or POS.
If you are leaving Semrush Local. Reviews were probably the feature you would have paid $60 for. Birdeye's review depth spans 200 plus sites and beats everything here, but it is reported at $299 to $449 per location, and its own terms auto renew for a full term unless you give 90 days written notice.
Yext
- Price
- Self serve $199 to $999 per location per year. Larger deals quoted
- Trial
- No self serve trial on the enterprise path
- Terms
- Annual billing only, typically 12 or 24 month minimum commitments
- The widest publisher network in the category.
- Built for large, complex portfolios with governance requirements.
- Annual billing only, with 12 to 24 month minimum commitments.
- Mid market deployments are commonly quoted in the tens of thousands per year.
- You are largely paying for listings distribution. Rank tracking and review workflow are a different shape of product.
If you are leaving Semrush Local. Yext's entry tier runs $199 per location per year, which is less than a year of Semrush Pro, and its publisher network is wider than the 70 plus directories Pro reaches. The catch is shape. Billing is annual only with 12 to 24 month minimums, and rank tracking is a separate kind of product.
Synup
- Price
- Solo $49 for one location, Premium $299 to 10, Pro $499 to 25, Scale $899 to 50
- Trial
- 14 days, no card
- Terms
- Monthly, or annual at 20 percent off
- Built with agencies in mind rather than retrofitted for them.
- Listings distribution and reputation in one place.
- Two costs rather than one. A base plan and the band your location count falls into on top.
- The real monthly figure is hard to work out until you know your location count.
- Demo led rather than something you can just try.
If you are leaving Semrush Local. Synup gates almost nothing by tier. Every feature is on every plan apart from white labeling, and the band only changes capacity, which answers Base versus Pro directly. Watch the bands. Solo covers exactly one location at $49, and a second location jumps the bill to $299.
Localo
- Price
- Single Business $49 a month, or $39 billed annually. Pro $169, or $149 annually
- Trial
- 14 days, no card
- Terms
- Monthly or annual, no minimum term
- Simple and quick to get going with.
- Priced for a single location rather than an portfolio.
- Free tools you can try in a browser.
- Built around a small number of locations, so it stretches at scale.
- Not the tool for an agency running dozens of client portfolios.
If you are leaving Semrush Local. At one location Localo is a flat $49 monthly, or $39 billed annually, with adjustable geo grid tracking included in the plan. The trial runs 14 days with no card, against your seven with one. The problem is location two. The next plan up is $149 annually, $169 monthly.
Local Viking
- Price
- Single $39, Starter $59, Pro $99, Agency $149, Enterprise $200 a month by listing count
- Trial
- No free trial advertised
- Terms
- Monthly
- Geo grid tracking and GBP posting together at a low price.
- White label reporting on the higher tiers.
- Straightforward pricing by listing count.
- Credits for keywords and grid scans cap how much you can actually run.
- No free tier, so you commit before you try it.
- Narrower than a full local SEO platform.
If you are leaving Semrush Local. Ten GBP listings cost $59 a month here, where ten locations on Local Pro cost $600. That gap is real if posting and grid scanning is all you do. There is no citation building at all, no free trial, and keyword and grid credits still cap your scanning.
Local Dominator
- Price
- Lite $39, Advance $59, Pro $97, Powerhouse $197, Enterprise $399 a month, credit metered
- Trial
- Seven days, no card
- Terms
- Monthly or annual
- White label reporting on every tier, which most competitors reserve for higher plans.
- Low entry price.
- Credit based, so the sticker price is not what heavy scanning actually costs.
- Add ons on top. An AI tracker at about $49 per site and a citations builder at about $35 per location.
If you are leaving Semrush Local. Citations are an add on here at $35 a month on top of the $39 Lite plan, so the listings piece you were upgrading for lands you back above $60 at one location. What you gain is unlimited keyword tracking and AI visibility monitoring on every paid tier.
GMBapi
- Price
- $16 per location at one location, falling to $4.50 each at 201 and above
- Trial
- 14 days, no card
- Terms
- Monthly or annual. Cancelling takes effect at the end of the period
- Genuinely cheap per location at scale.
- A two week free trial and a free version.
- Setup and support included.
- Focused on GBP management and reporting rather than the whole local SEO job.
- Pricing is built around large portfolios, so the value case is weaker at a handful of locations.
If you are leaving Semrush Local. Semrush charges $20 per extra user on its Local pricing page. GMBapi includes unlimited users at no cost and starts at $16 per location, falling to $4.50 at 201 and above. Two catches. Citations add $30 per location at small scale, and cancellation only opens after month three, with notice.
RightChoice.AI
- Price
- Solo $20 and Business $30 a month. Agency is $6 per profile
- Trial
- Seven days, no card
- Terms
- Monthly or annual, two months free on annual
- AI led approach to local SEO and profile work.
- Newer product, so it is built around how search works now.
- No published pricing at the time of writing, so comparing cost means asking.
- Less independent review history than the established names.
If you are leaving Semrush Local. Price is the headline. Solo is $20 monthly and the agency rate is $6 per profile, with geo grid scans in the base plan instead of credits. But syndication is advertised as Bing and 20 plus directories, so the 70 plus network you were paying Pro for does not come with you.
Where GMBAudit fits, and where it does not
Paying for a suite to reach a module, then paying again per user, is how a thirty dollar tool becomes a three hundred dollar line item.
So it is one plan with all 42 tools on it and no feature held back for a higher tier. One location is $16 a month, two to seven locations is a flat $37 however many you add inside that range, and from eight it is $5.33 each. Three day free trial, no card, no contract.
For the jobs people are usually comparing here, that means grid rank tracking, local keyword research and citation building and cleanup sit on the same plan, rather than across three subscriptions or three tiers.
- Newer than the names below, so there is less third party review history to read.
- Not an enterprise procurement product. If you need a named account manager and a signed MSA, the enterprise vendors are built for that and we are not.
See the pricing Browse all 42 tools
Four questions worth asking before you switch
Question one is doing the heavy lifting here, since listings and reviews sit a tier above the price most people quote. Our own answers are on the pricing page.
What is on the plan you can actually afford?
Not what is on the website. Open the pricing page and check which tier holds the feature you are buying this for. In this category it is often not the entry one.
What is the minimum, and the notice period?
A minimum location count decides whether you can buy at all. A notice period decides how long a bad decision lasts.
Can you try it before you commit?
A trial answers the only question that matters, which is whether your team will use it after month two. A demo does not.
What will it cost at the size you are growing into?
Per location pricing compounds. Work out the figure at double your current locations before you sign anything.
The tools this comparison is about
Other comparisons
Semrush Local questions
How much is Semrush Local?
Base is $30, Essentials is $50 and Pro is $60 per location per month. For multiple locations you buy a plan per location.
Does Semrush Local include listing management?
On the higher tiers. The entry plan focuses on Google Business Profile management and posting.
What are Map Rank Tracker credits?
Rank scans are metered. Each tier includes a monthly allowance, so how often and how widely you scan is capped by the plan rather than unlimited.
Is it worth it if I already use Semrush?
That is the strongest case for it. Everything sits in an account your team already opens, which is worth real money in adoption terms.
What is a cheaper Semrush Local alternative?
Local SEO Tool at $5.33 per location per month includes rank tracking, listings, reviews and reporting on the one plan with no credit metering.
All 42 tools. One plan. No contract.
$16 at 1 location, flat $37 for 2 to 7, $5.33 each from 8, with a three day free trial and nothing held back for a higher tier.