An independent look at Synup: what it does, what it costs, what users actually rate it, and how it compares with GMBAudit.
Pricing checked August 2026 against the vendor’s own page where it publishes one.
Quick verdict
Genuinely built for agencies rather than adapted for them, which shows in the client structure and reporting. The problem is the price shape. Plans are banded and each band includes a set number of locations rather than charging a base fee plus a per location rate. Solo is $49 a month for one location, Premium $299 for up to 10, Pro $499 for up to 25 and Scale $899 for up to 50, so the cost steps up at each band edge and an eleven location business pays the same $499 as a twenty five location one.
Synup at a glance
| Best for | Agencies that want a base platform fee and are comfortable adding per location costs. |
| Price | Solo $49 for one location, Premium $299 to 10, Pro $499 to 25, Scale $899 to 50 |
| Trial | 14 days, no card |
| Contract | Monthly, or annual at 20 percent off |
| Shape | An agency base plan with a per location fee stacked on top |
What is Synup?
Synup is a local marketing platform covering listings distribution, reputation and local presence, sold primarily to agencies and multi location brands.
The agency orientation is real. Client accounts, roles and reporting are designed around managing other people businesses rather than your own.
Its pricing is the thing to understand before anything else. Plans are banded, each band includes a set number of locations, and the price steps up sharply the moment you cross a band edge.
Synup features
Every feature below, and what it actually does rather than what the marketing calls it.
Listings distribution
Push business details across a directory network from one record.
Reputation management
Monitor and respond to reviews across sources.
Local pages
Location pages generated from your business data.
Analytics and reporting
Client facing reporting built for agencies.
Client and role management
Structure accounts by client, which is what agency software has to get right.
Social posting
Publish to profiles and social channels from one place.
Synup pricing and alternatives
Price. Solo $49 for one location, Premium $299 to 10, Pro $499 to 25, Scale $899 to 50. Trial. 14 days, no card. Terms. Monthly, or annual at 20 percent off.
The nearest alternatives, with the commercial terms that actually separate them:
| Tool | Price | Terms |
|---|---|---|
| Local SEO Tool | $16 at 1 location, flat $37 for 2 to 7, $5.33 each from 8 | No contract, cancel any month |
| Uberall | Not published. Quote on request | Annual agreements |
| Yext | Self serve $199 to $999 per location per year. Larger deals quoted | Annual billing only, typically 12 or 24 month minimum commitments |
| Birdeye | Not published. Reported at $299 to $449 per location per month | Annual, and it auto renews unless you give 90 days written notice |
| Moz Local | Lite $20, Preferred $30, Elite $40 per location per month | Monthly or annual, annual saves up to about 25 percent |
| BrightLocal | Track $39, Manage $49, Grow $59 per location per month | Monthly or annual, annual saves up to about 26 percent |
There is a fuller breakdown in our Synup alternatives comparison.
Synup pros and cons
- Built with agencies in mind rather than retrofitted for them.
- Listings distribution and reputation in one platform.
- Client structure and roles handled properly.
- Annual billing saves about 20 percent.
- Band pricing overshoots at the edges. A second location moves you from the $49 Solo plan to the $299 Premium plan.
- Hard to compare against per location only pricing until you know your final count.
- Above 50 locations there is no published price and you move to a quoted Enterprise agreement.
- Agent work is metered in credits on top of the plan price, so the plan fee is not the whole cost.
Synup ratings and user reviews
| Platform | Rating | Based on |
|---|---|---|
| Capterra | 4.3 / 5 | Review count not confirmed |
| Trustpilot | Not found | No published score located |
| SoftwareAdvice | Not found | No published score located |
Reviewers rate the listings coverage and the agency oriented structure. The consistent criticism is cost, and specifically that the total is hard to predict because agent credits are metered on top of the banded plan price.
Checked August 2026. We do not publish a score we could not confirm, which is why some rows say not found.
How Synup works
Start the free trial
Synup publishes a 14 day free trial with no credit card required and states that no sales call is needed, so you can evaluate it yourself.
Set up client accounts
Structure the platform around your book rather than around locations alone.
Connect and distribute listings
One record pushed across the network.
Turn on reputation monitoring
Reviews from every source into one place.
Configure reporting
The output agencies buy this for.
Count your locations carefully
Your location count decides which band you land in, and the band is what decides your monthly cost.
Synup vs GMBAudit
| Synup | GMBAudit | |
|---|---|---|
| Price | Solo $49 for one location, Premium $299 to 10, Pro $499 to 25, Scale $899 to 50 | $16 at 1 location, flat $37 for 2 to 7, $5.33 each from 8 |
| Trial | 14 days, no card | Three day free trial |
| Contract | Monthly, or annual at 20 percent off | No contract, cancel any month |
| Shape | An agency base plan with a per location fee stacked on top | One plan with all 42 tools included |
| Minimum | One location | One location |
Where Synup wins: built with agencies in mind rather than retrofitted for them.
How GMBAudit compares
Synup prices in bands that jump hard at the edges, from $49 to $299 at your second location. Ours steps once, at eight.
All 42 tools sit on the single plan, priced per location rather than per seat, and the numbers are on the pricing page rather than behind a call. The tools page lists every one.
GMBAudit pricing
| Price | $16 at one location, a flat $37 for two to seven, $5.33 each from eight |
| What is included | All 42 tools. Nothing sits behind a higher tier |
| Users | Unlimited. Priced per location, never per seat |
| Minimum | One location |
| Trial | Three day free trial |
| Contract | None. Cancel any month |
- Newer than the names below, so there is less third party review history to read.
- Not an enterprise procurement product. If you need a named account manager and a signed MSA, the enterprise vendors are built for that and we are not.
Final verdict
Genuinely built for agencies rather than adapted for them, which shows in the client structure and reporting. The problem is the price shape. Plans are banded and each band includes a set number of locations rather than charging a base fee plus a per location rate. Solo is $49 a month for one location, Premium $299 for up to 10, Pro $499 for up to 25 and Scale $899 for up to 50, so the cost steps up at each band edge and an eleven location business pays the same $499 as a twenty five location one.
If what you want is agencies that want a base platform fee and are comfortable adding per location costs. then Synup is a reasonable buy and you should go and try it.
Synup prices in bands that jump hard at the edges, from $49 to $299 at your second location. Ours steps once, at eight. See the pricing if you want to compare the two properly.
Related reading
Synup FAQs
How much does Synup cost?
Solo is $49 a month for one location, Premium $299 for up to 10 locations, Pro $499 for up to 25 and Scale $899 for up to 50, with annual billing saving about 20 percent. Above 50 locations the price is a custom Enterprise quote.
What does Synup cost for 20 locations?
Twenty locations sits in the Pro band at $499 a month, or $399 a month billed annually, which works out at about $25 per location. Confirm current pricing with them before you commit.
Is Synup good for agencies?
It is designed for them rather than adapted, and the client structure reflects that. Whether it is good value depends entirely on your location count.
Can I try Synup?
Yes. Synup publishes a 14 day free trial with no credit card required, and says no sales call is needed to start.
What is a simpler alternative?
Local SEO Tool is $5.33 per location per month with no base fee, so the bill is one multiplication. BrightLocal is per location per tier with no base fee either.
All 42 tools. One plan. No contract.
One location is $16 a month, two to seven is a flat $37, and from eight it is $5.33 each. Three day free trial.