Change every location at once, instead of one at a time.
Hours, business details, categories, services and the rest of the profile. Pick the locations, make the change once, and it lands on all of them.
The short answer
Bulk update changes profile details across many Google Business Profiles in one action. You choose the locations, whether that is a handful or every one you manage. Then you set the new hours, categories, services, attributes, social links or business information, and the change goes out to all of them together. Nobody logs into forty listings to type the same thing over and over.
What is a bulk update?
Google gives you one profile at a time. Open a listing, edit it, save it, close it, open the next one. For a single business that is fine. For forty locations it takes most of an afternoon.
A bulk update turns that around. You describe the change once, check off the locations it applies to, and the platform makes the edit on each profile for you.
Work that used to take most of a day takes a couple of minutes, and every location gets exactly the same edit.
Hours, information, categories, services and more.
The update covers business information, business hours, categories, services, attributes, social links and media. In other words, the parts of a profile that change often and need to be the same at every location.
Holiday hours are the obvious case. Other common ones are a new phone number, a service you stopped offering, or a category that was set wrong when the profiles were first connected.
One, some, or every profile you manage.
You are rarely changing all of them. If you start opening on Sundays, that might apply to twelve of your thirty locations.
So you pick the locations the change applies to and leave the rest alone. That can be every profile you manage, or just a few checked off by hand.
A wrong closing time stays public until someone complains.
Making the same change forty times is slow, but the wasted hours are not the worst part. Somewhere around the thirty-first profile, somebody types 5 p.m. instead of 6 p.m.
A bulk update applies one edit to every profile, so there is never a thirty-first profile to mistype.
Posts and photos go out the same way.
Posts, offers, updates and events go out the same way: written once, published across the locations you choose.
Photos work like that too, so a new seasonal image reaches every location without a separate upload for each one.
Agencies, franchises and brands.
An agency runs profiles for many clients and a franchise runs many locations of one brand. Both spend real hours on edits that are identical everywhere.
When those hours turn into minutes, the same team has room to take on the next twenty locations without hiring.
The bulk update toolkit
Hours across locations
Set your hours for every location you picked.
Business information
Descriptions, phone numbers and details, updated together.
Categories and services
Fix a wrong category everywhere at once.
Attributes and social links
The smaller details nobody remembers to update.
Pick your locations
A few checked off by hand, or every one you run.
Posts and media in bulk
Offers and photos published to the locations you choose.
How to run one
- Connect your locations. Sign in with Google and pick the profiles.
- Choose what to change. Hours, information, categories, services or attributes.
- Select the locations. All of them, or a few checked off by hand.
- Push the update. One action covers every profile you picked.
- Check it landed. The same edit is applied to every profile you picked.
Included in the one plan
- Bulk update and all 41 other tools
- Edit one location or every location you run
- All 42 tools included at every plan size
- Bulk posts and media included
- Three day free trial, no credit card needed
Questions people ask
What can I change in bulk?
The parts of a profile a customer relies on: when you open, how to reach you, what you sell, and the smaller details underneath. Start with the two a customer acts on, which are your hours and your phone number, because those are the ones that cost you a call when they are wrong.
Do I have to update every location?
No. You check off the ones it applies to and the rest are untouched, which matters when one location already runs different hours from the group and should keep them.
Is this the same as bulk optimization?
No. Bulk update applies a change you decided on. Bulk optimization applies fixes that the profile audit already found for you. Different starting points, same idea of doing it everywhere at once.
Can I publish posts in bulk too?
Yes, though they are different jobs. A profile edit changes a permanent detail like your hours. A post is dated content that expires on its own. Both can go out across many locations at once.
What about holiday hours?
It is a common reason to run one. Set the hours once, apply them to the locations that are closing, and no location is left showing its normal hours on the holiday.
How many locations can I do at once?
One, a group, or every profile in the account. The action is the same whether you run five locations or five hundred.
Nobody should type the same phone number into forty profiles.
Start the trial and the first push can clear whatever is already wrong across the whole account. From $5.33 per location each month, three day trial.