Customer surveys

Ask your customers directly. Read the answers in seconds.

Build a short survey with AI or by hand, put its QR code where customers are, and watch the answers arrive location by location. An AI summary turns hundreds of responses into a short list: what customers keep praising, and the one complaint that keeps coming back.

Built with AIAnswered by QR codeSummarised for you
★★★★★4.9 out of 5from 2,450 Google reviews of our business

The short answer

The survey tool creates short customer surveys, with AI drafting the questions or you writing them by hand. Each survey gets its own QR code to print in store, and each location gets its own code, so answers are tagged to the right branch. The results show per location, and an AI summary reads every response, including the written ones, and tells you the main themes.

What it is

What is a local business survey tool?

A review is public, and the customer decides what it says. A survey is private feedback you own. You ask exactly what you want to know, and the answers come to you instead of to a public page.

A customer who would never write a public complaint will still happily give three stars for waiting time on a private form.

This means a survey often finds a problem while it is still a quiet annoyance, before anyone is angry enough to post about it publicly.

private against public
Public reviewON THEIR TERMS
Private surveyYOUR QUESTIONS
Who sees the answersONLY YOU
Problems heardEARLIER
Why surveys hear more
01 · Building it

Describe the goal. The AI drafts the questions.

Tell it what you want to learn, and the AI drafts the survey for you: a mix of star ratings, multiple choice and open text boxes.

Use it as it is, change a question or two, or build the whole thing by hand. Either way you get a clean survey in minutes, with no survey software to learn.

See the Post Generator →

ai drafted survey
Goal: “why do lunch customers not return”DESCRIBED
2 ratings · 1 choice · 1 open boxDRAFTED
Edited and savedMINUTES
Building it
02 · Collecting answers

A QR code where the customer is standing.

Every survey gets its own QR code. Print it on small cards for tables, on receipts, on packaging, at the counter or as a window sticker.

The customer scans it with their phone and answers on the spot. No app, no typing a link, no survey email that arrives three days late.

See Review QR Codes →

collection points
Table tents · receipts · counterPRINTED
Scan → answer on the phoneNO APP
Answered while still in the shopHONEST
Collecting answers
03 · Per location codes

Every branch gets its own code.

Each location gets its own QR code, so every answer is tagged to the right branch automatically.

You never need to ask customers which branch they visited, and no answer gets lost in one big mixed group.

See Multi Location Management →

tagged automatically
Downtown code → Downtown resultsTAGGED
Airport code → Airport resultsTAGGED
Guessing which branchNEVER
Per location codes
04 · Reading the results

Analytics per location, side by side.

Responses show as they arrive: how many, the average scores, and the trend for each location next to the others.

In one view you can see which branch is making its customers happy and which one is losing them.

See the Multi Location Report →

by location
Downtown · 4.6 averageRISING
Northside · 4.2 averageSTEADY
Airport · 3.4 averageFALLING
Reading the results
05 · The AI summary

Hundreds of answers, read for you.

Nobody has time to read four hundred responses, so the AI does. It reads everything, including the open text answers, and reports the main themes and the overall feeling.

You get the summary in seconds: what customers keep praising, and what problems they keep reporting, for each location or the whole business.

See Local SEO Reports →

summary of 412 answers
Praised: staff, coffee qualityKEEP IT UP
Flagged: lunch queue at AirportACT ON IT
Reading timeSECONDS
The AI summary
What you get

The survey toolkit

AI drafted questions

Describe the goal and get ratings, choices and open text.

A QR code per survey

Download it print ready for cards, receipts or stickers.

A code per location

Downtown answers never end up in the Airport pile.

Live analytics

Volume, averages and trends, location by location.

AI summaries

The AI reads every answer and reports the main themes.

Private and yours

Responses show only in your dashboard. Nothing is published.

How it works

How to set it up

  1. Describe what you want to learn. Or write the questions yourself.
  2. Keep it short. There is no question limit, but short forms get more answers.
  3. Print the codes. One per location, at the counter or on the tables.
  4. Watch the answers arrive. Each one lands under its own branch.
  5. Read the summary, act on one thing. Fix it, then run the same survey next month and see if the score moved.
running in store
Answers this month138
Average score4.3
Theme to act onLUNCH QUEUE
Ask, collect, act
One flat price

Included in the one plan

  • Surveys and all 41 other tools
  • AI question drafting and AI summaries included
  • All 42 tools included at every plan size
  • QR codes for every survey and location
  • Three day free trial, no credit card needed
From 8 locations
$5.33
per location / month
1 location $16 · 2 to 7 flat $37 · full price list
Start your free trial
FAQ

Questions people ask

How is a survey different from a review?

A review is public and the customer decides what to talk about. A survey is private, you choose the questions, and the answers belong to you.

Do I need to write the questions myself?

No. Type a goal such as why weekday lunch sales keep falling, and the AI writes the questions. Edit them, ask it to try again, or start from a blank form.

How do customers answer?

They scan a QR code with their phone, in the shop, and answer on the spot. There is no app to install and no link to type.

How do I know which branch an answer came from?

Each branch prints its own code. Scans of the Downtown code count for Downtown, and nothing needs sorting by hand afterwards.

Who reads all the answers?

The AI does, including the written ones. It reports the recurring themes and the overall feeling, per location or across the business.

Can survey answers become reviews?

Keep the two separate. A survey is private feedback. If you ask only your happiest customers for a public review, that is called review gating, and Google does not allow it.

Find out what customers think before they post it publicly.

Ask them with a short survey, collect answers by QR code, and let the AI tell you the themes. from $5.33 per location each month, three day trial.

Related tools

Related reading

Official references