An independent look at Moz Local: what it does, what it costs, what users actually rate it, and how it compares with GMBAudit.
Pricing checked August 2026 against the vendor’s own page where it publishes one.
Quick verdict
Cheap, simple and good at exactly one thing. Moz Local handles listings and citation distribution and does not pretend otherwise. There is no rank tracking, no review workflow and no client reporting, so most people end up buying a second tool alongside it. If listings accuracy is genuinely your whole problem, it is hard to beat on price.
Moz Local at a glance
| Best for | Businesses whose problem is listing accuracy and citations, not the whole local SEO job. |
| Price | Lite $20, Preferred $30, Elite $40 per location per month |
| Trial | No open ended free tier |
| Contract | Monthly or annual, annual saves up to about 25 percent |
| Shape | Three tiers focused on listings and citation distribution |
What is Moz Local?
Moz Local is a listings management product from Moz, focused on getting your business details correct and consistent across directories and data aggregators.
It is deliberately narrow. You give it your business information once, it distributes and monitors that information, and it tells you where things disagree.
The Moz name carries real weight in SEO, and for a lot of buyers that trust is part of what they are paying for.
Moz Local features
Every feature below, and what it actually does rather than what the marketing calls it.
Listings distribution
You enter your business details once and Moz Local pushes them to its network of directories, apps and data aggregators. The point is that you stop submitting to sites one at a time, and corrections propagate from a single record.
One data aggregator is included on every plan. Additional aggregators cost four dollars a month each and are only available on the Preferred and Elite tiers in the US. That detail matters more than it looks, because aggregators are what feed the long tail of smaller directories.
Distribution is a continuous state rather than a one off submission. If a directory overwrites your hours, the sync corrects it again, which is the real argument for paying monthly rather than fixing listings by hand once.
Best for: A business that has moved, rebranded or changed phone number and needs it to stick
Duplicate detection
Duplicate listings happen for dull reasons: a move, a rename, or somebody claiming a profile that already existed. The effect is not dull. Reviews split across two entries, and neither looks as strong as the business really is.
Moz Local finds duplicates across its network and offers to close or merge them. This is genuinely one of the better implementations, because duplicates are tedious to find by hand and easy to miss entirely.
Best for: Portfolios that have grown through acquisition or been through a rebrand
Listing monitoring
Ongoing checks that your details still match across the network, with alerts when something drifts. It answers the question nobody thinks to ask, which is whether the listing you fixed eight months ago is still right.
It monitors rather than measures. It will tell you a directory disagrees with your record. It will not tell you whether any of it changed your visibility, which is a different tool.
Best for: Anyone who has fixed their listings once and wants them to stay fixed
Profile sync and review monitoring
Your Google and Facebook profiles stay in step with the same central record, and incoming reviews are surfaced in one place.
Review handling here is monitoring rather than management. You see what arrived. Requesting reviews, drafting replies and tracking response times are not what this product is for, and treating it as a reputation tool will disappoint.
Best for: Seeing reviews alongside listings without buying a second platform
Reporting
Reports on listing accuracy, presence and visibility across the network, with the profile completeness figures that come with them.
These are listings reports, not local SEO reports. There is no map position in them, so if a client asks where they rank, this product does not answer that question.
Best for: Showing a client that their data is now correct everywhere
Moz Local pricing and alternatives
Price. Lite $20, Preferred $30, Elite $40 per location per month. Trial. No open ended free tier. Terms. Monthly or annual, annual saves up to about 25 percent.
The nearest alternatives, with the commercial terms that actually separate them:
| Tool | Price | Terms |
|---|---|---|
| Local SEO Tool | $16 at 1 location, flat $37 for 2 to 7, $5.33 each from 8 | No contract, cancel any month |
| Synup | Solo $49 for one location, Premium $299 to 10, Pro $499 to 25, Scale $899 to 50 | Monthly, or annual at 20 percent off |
| Yext | Self serve $199 to $999 per location per year. Larger deals quoted | Annual billing only, typically 12 or 24 month minimum commitments |
| BrightLocal | Track $39, Manage $49, Grow $59 per location per month | Monthly or annual, annual saves up to about 26 percent |
| Whitespark | Rank tracker from $25 a month. Reputation from $79. Managed GBP service $497 a month | Monthly |
| Uberall | Not published. Quote on request | Annual agreements |
There is a fuller breakdown in our Moz Local alternatives comparison.
Moz Local pros and cons
- Cheap, starting at $20 per location per month.
- Simple to set up and hard to get wrong.
- Good duplicate detection, which is a real and under served problem.
- A trusted name with a long history in SEO.
- Listings only. No rank tracking, no review workflow, no client reporting.
- Extra data aggregators cost more and are limited to the higher tiers.
- You will usually need a second tool alongside it, so the real cost is higher than the sticker price.
- No way to tell whether the listing work changed your position, because nothing measures position.
Moz Local ratings and user reviews
| Platform | Rating | Based on |
|---|---|---|
| Capterra | 4.4 / 5 | 33 reviews |
| Trustpilot | Not found | No published score located |
| SoftwareAdvice | Not found | No published score located |
Reviewers like the simplicity, the price and the Moz name. The consistent criticism is scope. People buy it expecting a local SEO platform and find a listings tool.
Checked August 2026. We do not publish a score we could not confirm, which is why some rows say not found.
How Moz Local works
Enter your business details once
This becomes the record everything else is measured against, so get it exactly right.
Let it find existing listings
Expect more than you think, especially after a move or a rebrand.
Fix what disagrees
Correct the wrong ones before adding new ones. An old address is worse than a missing listing.
Clear duplicates
Two listings for one business split everything attached to them.
Monitor
Listings drift back, particularly the aggregated ones, so this is a periodic job.
Moz Local vs GMBAudit
| Moz Local | GMBAudit | |
|---|---|---|
| Price | Lite $20, Preferred $30, Elite $40 per location per month | $16 at 1 location, flat $37 for 2 to 7, $5.33 each from 8 |
| Trial | No open ended free tier | Three day free trial |
| Contract | Monthly or annual, annual saves up to about 25 percent | No contract, cancel any month |
| Shape | Three tiers focused on listings and citation distribution | One plan with all 42 tools included |
| Minimum | One location | One location |
Where Moz Local wins: cheap, starting at $20 per location per month.
Top alternatives to Moz Local
The three tools people most often weigh against Moz Local, what each does better, and where each is weaker. There is a fuller list in our Moz Local alternatives comparison.
BrightLocal vs Moz Local
A full local SEO platform rather than a listings tool. It covers citations, but it also does rank tracking, audits and review management, starting at $39 per location per month.
Where BrightLocal is stronger
- Rank tracking and audits that Moz Local simply does not have
- Review management rather than review monitoring
- Better client facing reporting
Where Moz Local is stronger
- Cheaper for pure listings work, from $20 per location
- Listings distribution and duplicate detection are more mature
- Simpler if listings really are the only job
More detail in our BrightLocal review and BrightLocal alternatives.
Yext vs Moz Local
The enterprise listings platform, and the most direct comparison. Both are fundamentally about controlling business data across a network.
Where Yext is stronger
- A wider publisher network, particularly outside the US
- Stronger API and integration options for large portfolios
- More control over what publishes where
Where Moz Local is stronger
- Monthly, with no annual commitment. Yext is annual only with 12 to 24 month minimums
- Considerably cheaper at small location counts
- Self serve rather than starting with a sales call
More detail in our Yext review and Yext alternatives.
Whitespark vs Moz Local
Citation research and manual building, sold as separate products rather than a subscription platform.
Where Whitespark is stronger
- Citation discovery is market specific rather than a generic list
- Manual building handles awkward directories automation cannot
- Rank tracking is included in the wider product line
Where Moz Local is stronger
- Continuous automated sync rather than a one time build
- Duplicate detection runs on its own
- One monthly subscription rather than assembling several products
More detail in our Whitespark review and Whitespark alternatives.
How GMBAudit compares
Moz Local does listings and says so. We cover listings alongside rank tracking, reviews and reporting on the same plan.
All 42 tools sit on the single plan, priced per location rather than per seat, and the numbers are on the pricing page rather than behind a call. The tools page lists every one.
GMBAudit pricing
| Price | $16 at one location, a flat $37 for two to seven, $5.33 each from eight |
| What is included | All 42 tools. Nothing sits behind a higher tier |
| Users | Unlimited. Priced per location, never per seat |
| Minimum | One location |
| Trial | Three day free trial |
| Contract | None. Cancel any month |
- Newer than the names below, so there is less third party review history to read.
- Not an enterprise procurement product. If you need a named account manager and a signed MSA, the enterprise vendors are built for that and we are not.
Final verdict
Cheap, simple and good at exactly one thing. Moz Local handles listings and citation distribution and does not pretend otherwise. There is no rank tracking, no review workflow and no client reporting, so most people end up buying a second tool alongside it. If listings accuracy is genuinely your whole problem, it is hard to beat on price.
If what you want is businesses whose problem is listing accuracy and citations, not the whole local SEO job. then Moz Local is a reasonable buy and you should go and try it.
Moz Local does listings and says so. We cover listings alongside rank tracking, reviews and reporting on the same plan. See the pricing if you want to compare the two properly.
Related reading
Moz Local FAQs
How much is Moz Local?
Lite is $20, Preferred $30 and Elite $40 per location per month. Annual billing brings it to roughly $14 to $33 per location per month.
Does Moz Local do rank tracking?
No. It manages listings and citations. Measuring your map position needs a separate tool.
Is Moz Local worth it?
If listing accuracy is your specific problem, yes, and it is one of the cheapest ways to solve it. If you want the whole local SEO job handled, it is not that product.
Moz Local or BrightLocal?
Moz Local is cheaper and narrower. BrightLocal covers audits, rank tracking and reporting as well, at a higher price and with features split across tiers.
Do I still need citations?
Yes, as corroboration. What matters is that your listings agree with each other rather than how many you have.
All 42 tools. One plan. No contract.
One location is $16 a month, two to seven is a flat $37, and from eight it is $5.33 each. Three day free trial.