Keyword Research Tool
Get volume, difficulty and cost per click for any keyword, in any country, with no signup.
- ✓ Volume and difficulty
- ✓ Cost per click
- ✓ Any country
- ✓ Free and unlimited
Keyword tools give you national numbers by default, and national numbers mislead a local business. A phrase searched fifty thousand times across the country might be searched forty times in your town. Those forty are the only ones you can win. Difficulty misleads the same way, because it reflects large national sites rather than the four businesses down the road you actually compete with.
The numbers behind a phrase
Volume, difficulty and cost per click together, so you can judge it properly.
Cost per click as a signal
What advertisers pay is a rough guide to how commercial a phrase really is.
No signup
Check a phrase without creating an account first.
Research Any Keyword
Enter a keyword and location to see its search volume, difficulty and value.
Free tool · up to 3 checks per day. Powered by live search data.
How It Works
Enter a keyword & location
Type your keyword and the country you’re targeting.
Click research
We pull live volume, difficulty, CPC and competition.
Act on the data
Target realistic, high-value keywords and build content around them.
Why intent beats volume
A low volume phrase with clear buying intent beats a broad research term. A short list you will actually revisit beats a long one nobody opens twice. The biggest number on the page is usually the vaguest phrase, and vague phrases bring readers rather than customers.
How to read difficulty locally
Difficulty scores reflect who ranks nationally. For a local business the competition is a handful of businesses nearby. Plenty of phrases that look impossible on the score are perfectly winnable in one town, which is why the score is a starting point rather than an answer.
What cost per click tells you
It is a rough measure of commercial value. If advertisers pay well for a phrase, people searching it tend to be close to buying. A phrase with decent volume and no advertising interest is usually being searched by people who are reading, not hiring.
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Frequently Asked Questions
Is the volume local or national?
National by default. For a local business that overstates most phrases, so treat it as a comparison between phrases rather than a forecast.
Should I chase the biggest number?
No. Intent matters more. A specific phrase with modest volume brings people ready to buy.
What does difficulty actually mean?
How hard it is to rank nationally. Locally you compete with businesses near you, so treat it as a guide, not a verdict.
Why does cost per click matter?
It shows what advertisers will pay, which is a decent proxy for how close a searcher is to buying.
How many keywords should I track?
Three to five that produce enquiries. Twenty produces a list nobody reviews, which is the same as tracking none.
National numbers, local decisions
These figures compare phrases against each other. To know what people near you actually search, and how hard those terms are against the businesses you really compete with, you need local keyword research.
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Keyword research is mostly deciding what to ignore. The obvious terms are contested by everyone and often worth less than they look, because a broad search frequently means somebody who is still reading.
Intent separates the useful from the impressive. Someone typing emergency electrician is deciding now. Someone typing electrician may be three weeks away, and ranking for the second while missing the first is a common and expensive mistake.
How to use it
- Start from what you actually sell, not from a tool's suggestions.
- Add the words customers use, which are rarely the trade terms.
- Check volume and difficulty together. Neither means much alone.
- Cut the list to about ten. A hundred keywords never get worked.
Why it matters
Most local sites target terms chosen because they had big numbers next to them. Those numbers are usually national, and a national figure tells you almost nothing about your town.
Questions people ask
Should I chase high volume terms?
Not by default. High volume usually means high competition and mixed intent. Smaller ready to buy terms convert far better.
How many keywords should I target?
Around ten to start. Any more and none of them get proper attention.
Where do I find customer phrasing?
In your reviews and enquiries. People write there the way they search.