Full Rank Report
Export every keyword and every grid point into one document for clients or the record.
A full rank report is the complete per-point record behind a summary — every sample point, keyword and timestamp — which is what you produce when somebody disputes the headline figure.
What it does
Summaries are useful right up until somebody disagrees with one. At that point the average position, the tidy chart and the confident sentence are all worth nothing, because none of them can be examined. What settles the disagreement is the underlying record: which coordinates were queried, for which terms, on which date, and what came back from each.
This situation arises more often than it sounds. A client whose own search shows something different. A prospect who suspects the audit was generous. An internal argument about whether a change worked. In each case the question is the same — where did that number come from — and a summary has no answer to it.
A full record answers it by being reproducible. Someone else can take the coordinates and the dates, run the same query, and land somewhere close. That property is what separates a measurement from a claim, and it is the reason the raw output is worth keeping even when nobody is currently asking for it.
It has a second use that is less obvious. Summaries compress, and compression discards the very things worth acting on — a single district that is red while its neighbours are fine, one keyword behaving unlike the rest. Those are visible in the record and invisible in the average.
Everything Full Rank Report gives you
Every sample point retained
Each coordinate’s result kept rather than reduced to an average.
Timestamps throughout
When each query ran, which is what makes the record reproducible.
Frame described
Grid geometry, spacing and keyword set stated alongside the data.
Per-keyword breakdown
Each term separately, since averaging terms hides the one that moved.
Machine-readable export
A format someone can actually re-run analysis on rather than a picture.
Visual and tabular together
The map for reading, the table for checking.
Historical records preserved
Prior reports kept intact rather than overwritten by the latest run.
Competitor records alongside
The same frame run for rivals, retained the same way.
White-label output
Your branding, with the method still stated.
From setup to first result
- 1
Record the frame with the data
Geometry, spacing, keywords and cadence, stored alongside the results.
- 2
Keep every point
Averages can be recomputed from points; points cannot be recovered from averages.
- 3
Timestamp each query
A result with no time attached cannot be reproduced or defended.
- 4
Break out by keyword
A blended figure conceals the term that is actually moving.
- 5
Export in a usable format
A screenshot is not a record, whatever it appears to show.
- 6
Preserve prior runs
Overwriting history removes the comparison the record exists to support.
- 7
Produce it when challenged
This is the document that ends the disagreement, so it needs to exist before one starts.
What changes with Full Rank Report
- Keeping only the summary
- Discarding per-point data
- Storing screenshots as records
- Overwriting previous runs
- Reporting a competitor position with no record
- Summaries cannot be examined
- Reproducibility is the standard
- Compression discards the actionable part
- Disputes are routine
- Overwritten history cannot be compared
Summaries cannot be examined
The moment a figure is disputed, only the underlying record can settle it.
Reproducibility is the standard
If someone else can re-run the query and land close, the number is a measurement rather than an assertion.
Compression discards the actionable part
A single red district or one anomalous keyword disappears into an average.
Disputes are routine
Clients search for themselves and see something different. That conversation is easier with a record than without one.
Overwritten history cannot be compared
Keeping only the latest run removes the entire basis for showing change.
Competitor records need the same treatment
A rival’s position claimed without a record is exactly as weak as your own would be.
What it measures
- Sample points recorded
- Keywords covered
- Runs retained in history
- Records with a stated frame
- Exports produced
- Disputes resolved from the record
What you get out of it
Disputes settled
A record, not an assertion.
Reproducible figures
Frame and timestamps kept.
Anomalies visible
Points, not averages.
Comparable history
Prior runs preserved.
Usable exports
Data, not screenshots.
Defensible competitor claims
Same standard applied.
What Full Rank Report produces
Every output is exportable and white-label, with your branding and none of ours.
Per-point results
Every coordinate’s outcome.
Method record
Frame, spacing, keywords, cadence.
Timestamps
When each query ran.
Per-keyword tables
Each term on its own.
Machine-readable export
Re-analysable, not an image.
Archived prior runs
History kept intact.
Who uses Full Rank Report
Send branded reports on a schedule and stop assembling decks by hand.
Give leadership the rollup and operators their own detail from one report.
Report per franchisee and across the network without duplicating work.
See plainly whether the last three months moved anything.
Get more out of it
- Store the frame with the data. A result without its method cannot be reproduced by anyone, including you.
- Keep every sample point. Averages can be rebuilt from points and points cannot be rebuilt from averages.
- Timestamp everything, because reproducibility depends on knowing when the query ran.
- Break results out by keyword rather than blending, since blending hides the term that moved.
- Export something machine-readable. A screenshot looks like a record and cannot function as one.
- Preserve prior runs. Overwriting them removes the comparison the whole exercise exists to support.
Keeping only the summary
It is sufficient until it is questioned, at which point there is nothing behind it.
Discarding per-point data
The anomalies worth acting on live in the points and vanish in the average.
Storing screenshots as records
They cannot be re-analysed, re-sorted or checked, which is most of what a record is for.
Overwriting previous runs
The history is the comparison. Removing it leaves a current figure with nothing to compare against.
Reporting a competitor position with no record
It is the weakest claim in most reports and the easiest one to be challenged on.
Manually vs with Full Rank Report
| Doing it manually | With Full Rank Report |
|---|---|
| A summary figure | The full per-point record |
| Method unrecorded | Frame stored with the data |
| Keywords blended | Each keyword separately |
| Screenshots kept | Machine-readable exports |
| Latest run only | Prior runs preserved |
| Competitor claims asserted | Competitor records held to the same standard |
- Store the frame alongside every run
- Retain all sample points
- Timestamp each query
- Break results out per keyword
- Export in a re-analysable format
- Archive prior runs rather than overwriting
- Keep competitor records to the same standard
Full Rank Report is 1 of 42 tools you get
Every tool below is on the same plan at the same price. Nothing here is an add-on, an upgrade, or a separate subscription.
Rank & Visibility
Manage Profiles
Posts & Automation
Reviews & Reputation
Reports & White-Label
Others vs Local Rank Checker
How the usual pricing and packaging in this category compares with ours.
“Other tools” describes the common pattern across the category, not any one named product.
Full Rank Report is included on every plan
One flat price per location covers all 42 tools. There is no higher tier, no add-on, and no per-seat charge.
- All 42 tools on every plan
- No per-seat charges
- No setup fee and no contract
- Cancel or change locations any time
Full Rank Report questions
What is a full rank report for?
It is the record behind the summary — every sample point, keyword and timestamp — produced when the headline figure is questioned.
Why not just keep the average?
Because an average cannot be examined. When somebody disputes it there is nothing underneath to look at.
What makes a measurement reproducible?
A stated frame and timestamps. With both, someone else can re-run the query and land close, which is what makes it a measurement.
Why keep every sample point?
Averages can be recomputed from points; points cannot be recovered from an average. The anomalies live in the points.
Are screenshots adequate as records?
No. They cannot be re-sorted, re-analysed or checked, which is most of what a record is for.
How long should records be kept?
As long as you might need to demonstrate change — normally years, since the comparison is the value.
Why break out by keyword?
Because terms move independently, and a blended figure conceals the one that is actually doing something.
Should competitor data be recorded the same way?
Yes. A competitor position asserted without a record is the weakest claim in most reports.
What happens if the frame changed between runs?
The comparison is invalid and the record should say so. This is precisely why the frame is stored with the data.
Who actually reads a full report?
Almost nobody, until there is a disagreement. It exists for that moment, which is why it must predate it.
Can it be white-labelled?
Yes, and it should still state the method. Branding does not replace provenance.
Does the client get this or the summary?
The summary routinely, this on request. Offering it changes how the summary is received even when nobody asks.
What if a client’s own search disagrees?
Their search is personalised and taken from one point. The record shows unpersonalised results from defined coordinates, which is the more honest measure.
Can the export be analysed elsewhere?
Yes, that is the point of a machine-readable format. A record you cannot re-analyse is a picture.
How large do these get?
Substantial at estate scale, which is a storage question rather than a reason to discard the underlying data.
Should every run be archived?
Yes. The cost of storage is trivial against the cost of not being able to show a comparison.
Does this replace the trend report?
No. The trend report reads direction; this is the evidence underneath any point on it.
What is the most common gap?
No stored frame. The data exists, nobody wrote down how it was produced, and it can no longer be reproduced.
How does this help internally?
It settles arguments about whether a change worked, using data rather than recollection.
What single practice matters most?
Storing the method with the results. Everything else about the record depends on that one habit.
Every tool. One price. No add-ons.
$5.33 per location per month gets you Full Rank Report and the other 41 tools.