Your best reviews belong on your own website.
You worked hard for those reviews, but they sit on Google, where only people searching on Google will ever see them. The widget shows them on your own website, a separate set for each location, and updates them for you.
The short answer
The review widget shows your Google reviews on your own website. You embed it once and it displays your best reviews for that location, refreshed as new ones arrive, with no plugin to install and nothing copied by hand. If you have several branches, each branch page can show its own reviews. They go onto the page in a format search engines can read too, rather than as a screenshot.
Why put reviews on your own site?
A visitor on your website has already found you. What they are deciding now is whether to call you or go back and open the next result.
Other people's opinion of you settles that faster than any paragraph you could write about yourself. It is just sitting on a different website.
The widget puts those reviews on your own site, where the visitor is deciding, and nobody has to retype quotes onto a testimonials page.
No plugin, nothing pasted by hand.
The widget goes onto the page you choose and starts showing reviews. There is no plugin to install and no list of quotes to maintain in a page editor.
Hand written testimonial pages age badly. Six months later the newest review on the page is from last year, and visitors notice that.
New reviews appear without an edit.
Reviews you earn this week show up on the site this week, because the widget reads from your profile rather than holding a copy someone has to refresh.
The newest review on your page is never older than the newest review on your profile.
Each branch page shows its own reviews.
On a site with several branches, the reviews on each branch page should come from that branch. A visitor reading about the airport store wants to hear from people who went there.
If every branch page shows the same mix from all your branches, visitors never see the reviews from the one they are actually thinking of visiting.
Real text on the page, not a screenshot.
The reviews go onto the page as real text, not as a screenshot. Hidden code around them tells search engines these are genuine customer reviews of your business.
Worth being straight about the limits. Google does not show star ratings in its search results for reviews that a business displays on its own website. What you gain is real content and visible reviews on the page.
Work the client can see on their own website.
An agency collecting reviews for a client can put them straight onto the client site, which turns quiet background work into something visible on the home page.
The same reviews also appear in the reports you send out under your own brand, so the client sees them in the report and on their website.
The review widget toolkit
Embedded on your site
Placed once, on whichever pages you choose.
Your best reviews
The ones worth showing a first time visitor.
Per location feeds
Downtown reviews on the downtown page.
Always current
A review left this morning can be on the page today.
Structured data included
Search engines read them as customer reviews.
Badges for agencies
Public widgets and badges for client sites.
How to add it
- Connect the profile. The location whose reviews you want to show.
- Check what it shows. Your best reviews for that location.
- Place the widget. Home page, service page or branch page.
- Check it on a phone. Most visitors will see it there first.
- Leave it alone. New reviews arrive on the page by themselves.
Included in the one plan
- The review widget and all 41 other tools
- A feed for every location you manage
- All 42 tools included at every plan size
- Widgets and badges for client sites
- Three day free trial, no credit card needed
Questions people ask
Do I need a plugin?
No. It is one embed code on the page, so there is nothing to install and nothing that breaks the next time your website updates.
Which reviews does it show?
The strongest reviews on that location's profile, refreshed as new ones come in. Because the widget reads from the profile rather than storing a copy, a review a customer deletes stops showing on your site as well.
Do the reviews update on their own?
Yes. The widget reads from your profile rather than holding a copy, so new reviews appear without anyone editing a page.
Can each branch page show different reviews?
Yes. Each page is pointed at one location, so the branch page shows customers who went to that branch rather than a mix from everywhere.
Will this give me star ratings in Google results?
No. Reviews a business shows on its own website are not eligible for star ratings in search results, which is why the widget does not promise them. Your Google star rating still shows on your profile, where it always did.
Can I use it on client websites?
Yes. Agencies place the widget and the badges on client sites, which makes the review work visible to the client and useful to their visitors at the same time.
The reviews are on Google. The decision happens on your site.
Point it at a location, drop the embed on that branch page, and you are done. From $5.33 per location each month, three day trial.