AI Visibility Checker
See whether ChatGPT, Gemini, Perplexity, Claude, Copilot and Grok mention your business when people ask about your category.
AI visibility measurement tests whether assistants name your business when asked about your category and area, across six engines, and records how you are described — a channel conventional rank tracking cannot see at all.
What it does
Every measurement discipline eventually discovers a channel it was not built to see. For local search, that channel is the assistant. A growing share of “who should I use” questions are answered without a results page ever appearing, by a system that returns three names and no second page.
This is a categorically different failure mode from ranking poorly. There is no position ten in an assistant answer. You are named or you are absent, and absence produces no impression, no click and no signal that anything happened. Conventional rank tracking will report you as healthy throughout.
Measuring it means asking the questions your customers would ask, of each major assistant, and recording both whether you appear and how you are characterised when you do. The second half matters as much as the first — an assistant confidently misstating your service area or speciality is doing more damage than silence would.
What you can do about it is indirect. There is no field to edit and no submission process. Assistants build answers from sources, and the sources are your profile, your citations, your structured data and your own content. Consistency across those is the only available lever, and measurement is how you find out whether pulling it worked.
Everything AI Visibility Checker gives you
Six-engine sampling
The same questions put to ChatGPT, Gemini, Perplexity, Claude, Copilot and Grok so no single engine defines your view.
Citation recording
Whether your business is named in each answer, recorded per question and per engine.
Characterisation capture
How you are described when named, since an inaccurate description is a cost rather than a win.
Customer-phrased questions
Your own question set in real customer wording rather than a generic template that returns national answers.
Rival citation log
Which businesses are named in your place, which defines the current default answer in your category.
Series over time
Repeat measurement so model updates and source changes are visible as movement rather than surprises.
Accuracy flagging
Answers containing incorrect claims about your services or area highlighted for action.
Per-location measurement
Separate question sets per location, because assistants answer city-level questions differently.
Source guidance
Points at the profile, citation and structured-data weaknesses that determine whether you get cited.
From setup to first result
- 1
Register each location
Separately, since a national measurement conceals which cities you are absent from.
- 2
Write real questions
Customer phrasing with the location included. Generic category questions return national answers and measure nothing.
- 3
Take the baseline
Record which engines currently name you before any source work begins.
- 4
Record characterisation
Read what is said, not only whether you appear. Misdescription is a cost.
- 5
Log who is cited instead
That list is the clearest statement of what the assistants currently treat as the obvious answer.
- 6
Work the sources
Profile completeness, citation consistency, structured data, clear content. There is no direct lever.
- 7
Re-measure monthly
Frequent enough to catch model movement, infrequent enough not to chase variation.
What changes with AI Visibility Checker
- Assuming search performance carries over
- Trying to influence the assistant directly
- Counting mentions and ignoring descriptions
- Asking generic category questions
- Measuring once and concluding
- Absence in an assistant is total
- Search rank does not predict it
- Misdescription travels further than a bad review
- The channel is unmeasured almost everywhere
- Absence usually traces to source inconsistency
Absence in an assistant is total
There is no equivalent of ranking below the fold. You are cited or you are not, with nothing in between.
Search rank does not predict it
The source mixes differ, so ranking first in the local pack is no guarantee of being named, and the two must be measured separately.
Misdescription travels further than a bad review
An assistant stating the wrong service area repeats that to everyone who asks, with no visible correction mechanism.
The channel is unmeasured almost everywhere
Establishing a baseline now costs little and means you can observe the trend as it matures rather than starting from zero later.
Absence usually traces to source inconsistency
Businesses missing from AI answers typically have citation or structured-data problems worth fixing regardless.
Someone is being named instead
The businesses cited in your place define what the assistants currently treat as the obvious answer.
What it measures
- Citation rate across six engines
- Accuracy of characterisation
- Rivals cited in your place
- Change in citation rate over time
- Visibility per question
- Visibility per location
What you get out of it
A measured blind spot
A channel most competitors are not watching.
Misdescription caught
Wrong claims about you surfaced.
The default answer named
See who is cited in your place.
An early baseline
A series before it matters commercially.
Actionable cause
Guidance toward the sources that matter.
Per-city resolution
Not one national answer.
What AI Visibility Checker produces
Every output is exportable and white-label, with your branding and none of ours.
Citation matrix
Which engines name you, per question.
Characterisation log
Exact wording used to describe you.
Rival citation list
Who is named in your place.
Accuracy flags
Answers containing incorrect claims.
Citation series
Mention rate across measurements.
Per-location view
Visibility by city.
Who uses AI Visibility Checker
Prove movement to clients with location-level evidence rather than a single national figure.
Compare visibility between sites and find the branches losing ground in their own city.
Give each franchisee their own numbers while head office keeps the estate view.
Find out where you actually appear before spending anything on improving it.
Get more out of it
- Ask the questions customers ask, in their phrasing, with the location included.
- Record descriptions as carefully as mentions — being named inaccurately is worse than not being named.
- Measure monthly. Model updates move answers, but not fast enough to justify weekly checking.
- Work on the sources: profile completeness, citation consistency, structured data, clear content about what you do and where.
- Measure per location, since assistants answer city-level questions differently and a national check hides local gaps.
- Record who is cited instead of you. That list is the clearest available statement of what you are competing against.
Assuming search performance carries over
Ranking well locally and being absent from assistant answers is a common combination, and only separate measurement reveals it.
Trying to influence the assistant directly
There is nothing to edit. Effort spent attempting to manipulate output is effort not spent on the sources that actually determine it.
Counting mentions and ignoring descriptions
A mention that misstates your area or speciality actively costs enquiries, and mention-counting alone will score it as a success.
Asking generic category questions
“Best SEO agency” returns national answers. Only location-specific, need-specific phrasing reveals your real position.
Measuring once and concluding
Assistants are not fully deterministic and update over time. A single check is a snapshot, not a finding.
Manually vs with AI Visibility Checker
| Doing it manually | With AI Visibility Checker |
|---|---|
| Channel entirely unmeasured | Six engines measured on your questions |
| Assumed to follow search rank | Measured separately because it behaves differently |
| Misdescriptions never noticed | Descriptions captured and flagged |
| No idea who is named instead | Competitor citations recorded per question |
| One national check | Measured per location |
| A single snapshot | A series across successive checks |
- Register each location separately
- Write ten questions in customer phrasing
- Record the baseline across all six engines
- Log characterisation as well as citation
- List the rivals cited instead of you
- Audit profile, citations and structured data
- Set a monthly re-measurement
AI Visibility Checker is 1 of 42 tools you get
Every tool below is on the same plan at the same price. Nothing here is an add-on, an upgrade, or a separate subscription.
Rank & Visibility
Manage Profiles
Posts & Automation
Reviews & Reputation
Reports & White-Label
Others vs Local Rank Checker
How the usual pricing and packaging in this category compares with ours.
“Other tools” describes the common pattern across the category, not any one named product.
AI Visibility Checker is included on every plan
One flat price per location covers all 42 tools. There is no higher tier, no add-on, and no per-seat charge.
- All 42 tools on every plan
- No per-seat charges
- No setup fee and no contract
- Cancel or change locations any time
AI Visibility Checker questions
Which engines are measured?
ChatGPT, Gemini, Perplexity, Claude, Copilot and Grok — the six accounting for most assistant usage.
Why does this need separate measurement?
Because assistants build answers from a different source mix. Ranking first locally and never being named is a common and invisible combination.
Can I control what an assistant says?
Not directly. There is no field to edit. You influence it by making the sources they draw on accurate and consistent.
Why do engines disagree with each other?
Different sources and different index timing. Disagreement is normal and tells you something about which sources each relies on.
How often should I measure?
Monthly. Answers shift with model updates but not quickly enough to warrant weekly checking.
What questions should I use?
The ones customers genuinely ask, in their phrasing, including the location. Generic category questions return national answers.
Is a mention always good?
No. A mention describing the wrong service area or an outdated speciality costs enquiries and is harder to correct than a bad review.
How do I actually improve it?
Consistency: complete profile, matching citations, valid structured data, and clear content stating what you do and where.
Does it matter commercially yet?
It is early, but the direction is established. Measuring now is cheap and gives you a baseline before it matters.
Why is a competitor named and not me?
Usually because their source signals are more consistent — completeness, citation agreement and clearer content about their specialisation.
Should I measure per location?
Yes. Assistants answer city-specific questions differently, and a national check conceals gaps in individual markets.
Do assistants use my Google profile?
It is one signal among several, alongside citations, your own site and third-party mentions.
Does schema markup help?
It reduces ambiguity about your name, services and area, which makes you easier to cite confidently. It is not a direct lever.
What if an assistant says something false?
Correct the underlying sources. Repeated consistent information is what eventually changes the answer.
Is this the same as SEO?
The remedial work overlaps heavily with local SEO fundamentals, but the measurement is separate because the outcome is a citation rather than a position.
How many questions should I track?
Ten to twenty per location covering your main services in customer phrasing, which is enough to see a pattern.
Do answers vary if I ask twice?
Sometimes. Assistants are not fully deterministic, which is why a series matters more than any single check.
Does this replace rank measurement?
No. It measures a different channel with a different outcome, and most businesses need both.
Can results be exported?
Yes, by engine and question, suitable for reporting alongside conventional rank data.
What is the most common misconception?
That good local rankings imply AI visibility. They frequently do not, and nothing in a conventional report would tell you.
Every tool. One price. No add-ons.
$5.33 per location per month gets you AI Visibility Checker and the other 41 tools.