Meta Tag Generator & SERP Preview
Write title tags and meta descriptions with a live preview — bearing in mind that Google rewrites a substantial share of titles regardless of what you submit.
- ✓ Live preview
- ✓ Length guidance
- ✓ Free and unlimited
- ✓ Rewriting explained
A title tag is a strong suggestion rather than an instruction. Google rewrites titles when it judges yours a poor description of the page, and it does so for a large proportion of results. Understanding what triggers that is more useful than optimising a tag that will be replaced anyway.
Length you can see
Truncation shown rather than counted, since the cut-off varies.
Rewrite triggers avoided
Templating, repetition and length are the usual causes.
Description written for clicks
It is not a ranking factor and it does affect whether anyone clicks.
Preview & Generate Your Meta Tags
Type your title, description and URL to preview your snippet and copy the code.
Fill in the fields to generate your meta tags.
Paste these in your page <head>. Includes Open Graph & Twitter tags for social sharing. Free & unlimited.
How It Works
Enter your details
Add your page title, meta description and URL.
Check the preview
See a live Google snippet (desktop or mobile) with length warnings for title and description.
Copy your meta tags
Copy the generated tags and paste them into your page <head>.
Why titles get rewritten
The common triggers are length, keyword repetition, and templates applied identically across pages that are not identical. A title stuffed with terms, or one that says the same thing as thirty other pages on the site, is precisely the case where Google substitutes something it considers more descriptive — often a heading from the page itself.
What works for a local business
Plain structure: what you do, where you do it, and the business name. It reads naturally, it survives truncation because the important part is first, and it matches how people actually phrase a local search. Attempts to fit three keyword variants into sixty characters reliably produce the rewrite they were trying to avoid.
The description does a different job
Meta descriptions are not a ranking factor and are frequently replaced with text from the page. They still matter, because when yours is used it decides whether a result that already ranks gets clicked. Write it for the person reading the result, not for a parser.
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Frequently Asked Questions
Why was my title changed?
Usually length, repetition, or a template used across similar pages. It is common and not necessarily a fault in your tag.
How long should a title be?
Around 60 characters, though the real limit is pixel width. Put the important part first so it survives truncation.
Do meta descriptions affect ranking?
No. They affect click-through when they are used, which is a different and still worthwhile outcome.
Should every page have a unique title?
Yes. Templated titles across near-identical pages are the most common rewrite trigger there is.
Is the preview exactly what I will see?
It is an approximation. Actual display varies by device, query and whether Google decides to rewrite it.
Titles decide clicks, not position
A well-written title improves the return on a position you already hold. Whether you hold that position across your trading area is a separate question, and one that needs measuring.
Browse All Free Tools →Check My RankingWhy titles get rewritten anyway
Google rewrites titles when it judges yours a poor description of the page, and it does this for a substantial share of results. Length, repetition and templating across near-identical pages are the usual triggers.
The practical consequence is that a title is a strong suggestion rather than an instruction. Writing a specific, honest, appropriately short one raises the chance it survives, and no amount of optimisation guarantees it.
- Rewriting is common and not a fault in your tag.
- Templated titles across similar pages are rewritten most often.
- Descriptions are not a ranking factor and are frequently replaced too.
- Preview tools approximate; actual display varies by device and query.