# Profile Protection > Google lets anyone suggest edits to your listing. Protection watches every field 24 hours a day, alerts you on changes, and restores your details. Source: https://localrankchecker.co/tools/profile-protection/ Site: Local Rank Checker Updated: 24 August 2026 --- Profile protection # Anyone can edit your listing. Now you find out when they do. Protection saves your correct details as the approved version, then watches your live profile 24 hours a day. If a field changes and it was not you, you get an alert and can restore the right value in one click. [Start your free trial](https://app.gbppromote.com/register)[See pricing](/pricing/) Every field watchedAlerts on changesOne click restore ## The short answer Profile protection compares your live Google Business Profile against the approved details you set. Name, hours, categories, map pin, address, phone, website, description and attributes are all watched, 24 hours a day. When something changes, you get an alert. If the change was not yours, you restore the approved value in one click, or let the tool restore it automatically. What it is ## Why can my listing change without me? Google builds Business Profiles partly from information the public sends in. It accepts suggested edits from anyone, pulls data from other sources, and sometimes applies changes on its own. That means your hours, categories or even your map pin can change without anyone at your business touching them. A competitor or a prankster can suggest that you are permanently closed. Most businesses find out weeks later, from a confused customer. Protection means you find out the same day, from an alert. edits you did not make Suggested edit · hours changedACCEPTED BY GOOGLE Category quietly replacedNOBODY NOTICED Marked “permanently closed”BY A STRANGER With protection onALERT IN HOURS How listings get changed 01 · The baseline ## Your correct details, saved as the approved version. Switch protection on and your current details are saved as the approved version. That version is what everything gets compared against. Get the profile right first, then lock it in. From that moment the tool runs in the background with no further work from you. [See the GBP Audit →](/tools/agency-gbp-audit/) approved version saved Name · hours · categoriesLOCKED IN Address · phone · websiteLOCKED IN Map pin · description · attributesLOCKED IN The baseline 02 · The watching ## Every field, checked continuously. The live profile is compared against the approved version, field by field, 24 hours a day. One view shows what matches and what needs attention, so you always know the current state of the listing without opening Google. [See Brand Consistency →](/tools/brand-consistency/) protection status Name · phone · websiteMATCH Categories · descriptionMATCH HoursCHANGED The watching 03 · The restore ## Put it right in one click, or automatically. When a change was not yours, one click restores the approved value. The listing goes back to exactly what you set. You can also turn on automatic restore, so the tool changes the value back on its own and a bad edit is reversed before it costs you a customer. [See Review Alerts →](/tools/review-alerts/) a bad edit, reversed Hours changed by a suggested editDETECTED Alert sent to youSAME DAY Approved hours restoredONE CLICK The restore 04 · The history ## A log of what changed, when, and what was restored. Every change is recorded. Which field, what it said before, what it was changed to, and when it was put back. If your hours keep changing, the log shows the pattern. You can see clearly that someone keeps targeting your listing. [See the Location Trend Report →](/tools/location-trend-report/) change history May 4 · hours editedRESTORED May 19 · hours edited againRESTORED Same field, twice in a monthPATTERN The history 05 · At scale ## Guard every location and every client. Add every profile you manage. Each one gets its own approved version and is watched separately. Agencies protect client listings the same way. The alert goes to the person who manages that location, and they can restore the details without logging into the client account. [See Multi Location Management →](/tools/multi-location-management/) the whole account Profiles protected24 Changes caught this month3 Restored3 At scale What you get ## What protection covers ### Business name You get an alert if anyone changes your business name. ### Hours and categories The fields that decide when and where you show up. ### Phone and website Calls and website visits keep coming to you. ### Address and map pin Customers get sent to the right place. ### Alerts on every change You hear about an edit the day it happens. ### Change history What changed, when, and what was restored. How it works ## How to set it up - **Add the profiles to guard.** Yours, or every client you manage. - **Check the details are right.** The current values become the approved version. - **Switch protection on.** The watching starts immediately. - **Choose manual or automatic restore.** Approve each fix yourself, or let the tool undo changes on its own. - **Read the alerts.** Most weeks you get none. When one arrives, it is important. protection, running Watching9 FIELDS · 24/7 This month1 EDIT CAUGHT RestoredAUTOMATICALLY Switch on, then forget One flat price ## Included in the one plan - Protection and all 41 other tools - Every field watched on every profile - All 42 tools included at every plan size - Automatic restore included - Three day free trial, no credit card needed From 8 locations$5.33 per location / month 1 location $16 · 2 to 7 flat $37 · [full price list](/pricing/) [Start your free trial](https://app.gbppromote.com/register) FAQ ## Questions people ask **Q: Who can change my Google listing?** Any signed in Google user can press Suggest an edit on your listing. Google also merges data from outside sources, and its own systems sometimes overwrite hours or categories they believe are wrong. Many of these changes never show up as a notification. **Q: How fast will I know about a change?** The profile is checked continuously, so an edit is caught and the alert goes out the same day it happens. **Q: What fields are protected?** All the editable profile fields, including holiday hours and both primary and secondary categories. Reviews cannot be locked by anyone, so those are covered separately by Review Alerts. **Q: Do I have to fix changes myself?** You choose. Press restore next to the flagged field, or turn on automatic restore and the approved value goes back without you. **Q: What if I make a real change myself?** Changes you make yourself become the new approved version automatically. Your own edits are never flagged. **Q: Can agencies protect client listings?** Yes. Each profile gets its own approved version, and alerts route to whoever manages that location. ## Someone could be editing your listing right now. Save the correct version, watch every field, and undo bad edits before they cost you. from $5.33 per location each month, three day trial. [Start your free trial](https://app.gbppromote.com/register)[Browse all 42 tools](/tools/)