# GBP Audit Tool > Score any Google Business Profile field by field, benchmark it against rivals, and turn the gaps into an ordered fix list. Bulk audits for agencies. Source: https://localrankchecker.co/tools/agency-gbp-audit/ Site: Local Rank Checker Updated: 24 August 2026 --- GBP audit # Audit any profile in minutes. Then fix what it finds. Score a Google Business Profile field by field, see what is missing or wrong, and turn the result into a fix list your team can work through. For your own locations, or for a business you want to get as a client. [Start your free trial](https://app.gbppromote.com/register)[See pricing](/pricing/) Field by field scoreCompetitor benchmarkFix list included ## The short answer The audit checks a Google Business Profile field by field and scores it against a complete profile. It flags empty fields, mismatched details and weak categories, compares you with the businesses ranking above you, and turns the gaps into an ordered fix list. You can audit one profile, or every location and client you manage. What it is ## What is a GBP audit? Most profiles show up less on Google for simple, ordinary reasons. Half the fields were never filled in. The categories were picked at signup and never checked. The phone number on the profile does not match the website. None of that is hard to fix. It is hard to see, because nothing tells you it is there. The audit finds these problems for you. It works through the profile field by field and hands you the list, ordered by what usually matters most. a typical neglected profile Categories · 1 of 10 usedWEAK Services · emptyMISSING Hours · match the websiteOK Photos · newest is 8 months oldSTALE What an audit finds 01 · The score ## Every field gets its own score. The audit checks categories, services, hours, attributes, the description, photos and more, one field at a time. Each field shows what a complete profile of your type has, and what yours has. You see the exact gap, with the score beside it. [See GBP Optimization →](/tools/gbp-optimization/) field breakdown Profile score61 / 100 Categories · 4 of 10ADD MORE Services · 0 listedEMPTY Description · completeOK The score 02 · The benchmark ## See what the businesses above you did. The audit compares your profile with rivals that rank higher. Their categories, how many reviews they have, and how much detail their profiles include. That turns a vague score into a target. If the top three all use a category you do not, that is the first thing to look at. [See the Competitor Tracker →](/tools/competitor-tracker/) you against the pack Your profile61 Rival ranked #184 Rival ranked #279 They share a category you lackFOUND The benchmark 03 · The fix list ## Gaps become tasks, in order. Every gap the audit finds becomes a task, ordered by what usually moves rankings most. Categories before photos, empty fields before wording changes. Smart Tasks takes each item straight from the audit, so the person fixing the profile follows a short list instead of reading a long report. [See Smart Tasks →](/tools/smart-tasks/) your fix list 1. Add the missing categoriesDO FIRST 2. Fill in the services listNEXT 3. Upload recent photosTHEN The fix list 04 · The quiet mistakes ## Mismatched details, caught. The audit flags details that disagree with each other. A phone number that differs from your website. Opening hours that do not match. A name written two ways. These mismatches slowly damage trust and rankings, and they are very hard to notice just by looking. [See Local Citations →](/tools/local-citations/) consistency check Phone · profile differs from websiteMISMATCH Hours · profile and website agreeOK Name · written one way everywhereOK The quiet mistakes 05 · At scale ## Audit every location and client, on a schedule. Run audits for all your locations at once, and set them to repeat on a schedule, so new problems show up in the next report instead of next year. Agencies get audit reports with their own logo. Each client sits in a separate workspace, so no client ever sees another one's locations. [See Multi Location Management →](/tools/multi-location-management/) the estate, audited Downtown82 Northside74 Airport51 Next scheduled auditIN 6 DAYS At scale What you get ## Everything the audit covers ### Field by field score Categories, services, hours, attributes, photos and more. ### Competitor benchmark Your profile next to the businesses ranking above you. ### An ordered fix list Gaps become tasks, sorted by what matters most. ### Mismatch detection Details that disagree with your website get flagged. ### Bulk and scheduled audits Every location checked again on a schedule. ### Reports in your branding Audit reports carry your logo and your colors. How it works ## How to run one - **Find the profile.** Yours, a client, or a business you hope to sign. - **Run the audit.** The field by field check takes minutes. - **Read the breakdown.** What is empty, what is weak, what disagrees. - **Go through the fix list.** Do the first item first. The order matters. - **Set it to repeat.** So the next gap is caught when it appears. after the audit Gaps found9 Fixed this month6 Score61 → 78 Re auditMONTHLY · ON Audit, fix, re audit One flat price ## Included in the one plan - The audit and all 41 other tools - Bulk audits across every location - All 42 tools included at every plan size - Reports with your own logo at no extra cost - Three day free trial, no credit card needed From 8 locations$5.33 per location / month 1 location $16 a month · 2 to 7 locations $37 a month in total · [full price list](/pricing/) [Start your free trial](https://app.gbppromote.com/register) FAQ ## Questions people ask **Q: What does the audit actually check?** The fields that shape local visibility: categories, services, hours, attributes, the description, photos, and whether your details agree with your website. **Q: Is the score an official Google score?** No. Google publishes no score. This one compares your profile against what a complete profile of your type contains, so you can see the gap. **Q: Can I audit a business I do not own?** Yes. Agencies audit a business before trying to sign it all the time. A fix list about their own profile gets attention better than any brochure. **Q: What should I fix first?** Follow the list order. Categories and empty fields usually make the biggest difference to rankings, so they are at the top. **Q: Can I audit many locations at once?** Yes. Run the audit on all your locations together, and schedule it to repeat so problems at any branch get noticed early. **Q: Is there a free version?** Yes. You can run a free audit with no account on our free GMB audit page. The paid plan adds bulk audits, schedules, history and the other tools. **Q: Can clients see my platform branding?** No. Audit reports carry your logo and your colors. Client workspaces keep each client inside their own data. ## Ten minutes to see what your profile is missing. One audit lists the empty fields, weak categories and phone mismatches your profile has carried for months. Fix them, run it again, and watch the score improve. from $5.33 per location each month, three day trial. [Start your free trial](https://app.gbppromote.com/register)[Browse all 42 tools](/tools/)